Stay in-the-know on the mobile gaming and app industry with articles, reports, and case studies.
The top native advertising platforms to supercharge your mobile user acquisition
ChinaJoy 2023: Highlights from Asia’s biggest gaming expo
What is rewarded advertising and why does it work?
What are rewarded video ads and how do they work?
8 crucial user retention metrics to track for your mobile app
Understanding incentivized traffic: Benefits and drawbacks for mobile marketers
How to improve mobile game player retention: 5 effective strategies
Understanding churn in mobile games: How to calculate it and why users leave
The long game: How to reduce churn and retain mobile gamers