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Turn mobile gaming into your most powerful loyalty driver by connecting gamified brand offers to your customers – bringing them in-store to redeem and spend.
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Connected Rewards™, part of the LoyaltyPlay family, is a marketing and monetization solution that supercharges your customer loyalty through the power of mobile gaming. By pairing your brand offers with popular mobile games, you give customers a reason to engage with your brand more often, ultimately driving the redemption rates, visit frequency, and loyalty depth that matter most to your bottom line.
Designed for QSR, Fuel, and Convenience retailers, Connected Rewards™ drives customers into your stores by offering real-world rewards for downloading and playing game offers – so the more they play, the more points they earn, and the more they spend with your brand.
Mobile gamers
expected globally
by 20291
Revenue from
mobile gaming
in 20252
of U.S adults
18-54
play mobile
games weekly3
1Statista, 2025
2Newzoo, 2025
3Statista, 2025
Turn digital behaviors into real-life visits to the pump, drive-thru, or counter with Connected Rewards™ – shown to drive up to 35x higher redemption rates and 2.5x more frequent visits from customers.
Adding mobile gaming to your offers introduces a powerful layer of differentiation and gives your customers a compelling new reason to choose (and come back to) your brand – with leading retailers seeing up to 54% engagement from lapsed customers.
Promote mobile games through your owned channels – email, text, app, social – and get paid for every game download or redemption. With Connected Rewards™, your brand generates incremental revenue from your existing audience without significant new infrastructure or added cost.
Capture attention by promoting mobile games tied to your branded offers across your owned media channels, such as social, email, in-app, and text.
When a customer installs and plays the game, their reward – like a free item or coupon – is delivered, and you get paid.
Customers bring their rewards back to your store or app to redeem, which translates into more visits, more spend, and higher redemption rates.
With 35% of mobile gamers eating fast food at least once a week,* chances are your customers are already playing. Promote games through your app, email, or loyalty program and reward customers with free items, discounts, or bonus deals when they download and play. Connected Rewards™ meets customers where they already are, turning lapsed and casual customers into frequent regulars.
For fuel and convenience brands, frequency is everything. Reach customers between fill-ups and routine stops with mobile game offers that reward them for coming back. Whether it's a free coffee, a snack discount, or loyalty points, rewards drive new in-store visits that move the needle on basket size and overall spend.
Read about how this leading convenience store chain based in West Virginia re-engaged customers outside of traditional promotions
Discover how this popular drive-thru burger chain re-engaged customers with Connected Rewards™
As we approach a new year of growth in the industry, we’re taking the time to look back on what we did and where we went in 2024.