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Introduce a new way to drive repeat visits and loyalty – without eating into your margins.
LoyaltyPlay is a gaming reward hub that plugs into your existing loyalty program, giving guests more ways to earn rewards on menu items and digital orders – while adding a scalable, high-margin revenue layer to your brand. Customers play popular mobile games to earn rewards they can redeem directly in your restaurants or app ecosystem.
By harnessing the power of play-and-earn mechanics, you’ll turn passive app engagement into active revenue – helping offset acquisition costs and driving guest visits without eating into your margins.
Up to
of U.S adults play mobile games weekly1
Up to
higher average order size achieved by restaurants that integrate mobile gaming into their brand ecosystem2
Up to
more frequent visits after first offer redemption3
1Statista, 2025
2AppSamurai, 2025
2Performance data, 2025
Turn lapsed guests into loyal diners
Create non-planned engagement moments that pull guests back in with game-linked offers proven to re-engage up to 54% of lapsed customers and drive 2.5x more frequent visits.
Drive loyalty program ROI without touching your margins
With stretched margins, you can’t afford to heavily discount your way to loyalty. LoyaltyPlay funds rewards at full margins so you can drive trials on LTOs, strengthen the engagement of your first-party channels, and increase visit frequency without sacrificing your budget.
Unlock a new revenue stream
Get paid for every game install driven through your app or owned channels – say hello to incremental revenue at no cost to your margins.
Drive incremental, unplanned visits
Get guests off the couch on a Tuesday they had no plans and directly answer the iROAS question every restaurant is trying to solve.
Redirect guests from third-party to first-party
Game-linked rewards surfaced through your owned channels can pull guests back to your own app or in-store, recovering the margin lost to delivery platforms.
Fully-funded loyalty rewards
Rewards are covered by game advertiser revenue so guests earn more without increasing your operational costs or rewards budget.
Re-engage lapsed guests
Earn-without-purchase mechanics give dormant loyalty members a compelling reason to come back – before they've forgotten why they joined.
Give rewards that get used
Rewards earned from gameplay drive real in-store behavior, proven to result in up to 35x higher redemption rates and a 2.5x increase in visits.
In today’s mobile landscape, apps from every category compete for the same scarce resources: user attention and share of wallet.
GoMart is a 100-year-old convenience store chain based in West Virginia, serving loyal customers across the region.
Checkers & Rally's is a prominent national drive-thru burger chain known for its bold flavors and value-driven menu.
