Achieve new levels of scale beyond gaming

Extend the rewarded gaming model you already trust into new scale by connecting your campaigns to millions of high-intent users across a diverse ecosystem of third-party apps.

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What is the Mistplay Audience Network?

Powered by Mistplay's decade-proven rewarded gaming model and distributed through LoyaltyPlay app partners from Finance to Restaurants, the Mistplay Audience Network delivers a consistent supply of high-intent, reward-motivated users looking for new ways to earn in the apps they already love.

With the Mistplay Audience Network, you’ll get maximum reach without added complexity thanks to a single, unified campaign that manages distribution, optimization, and pricing across the entire network. The result is a more extensive, accessible, and diverse user pipeline that drives sustainable growth.

How the Mistplay Audience Network drives new scale for your games

REACH

Achieve new levels of scale

Access 40M+ MAU of new and growing inventory across high-engagement app categories such as Finance, Shopping, Restaurants, and Convenience to grow beyond the reach ceiling of any single platform.

ENGAGE

Connect with users primed to engage

Drive engagement and sustainable ROAS by connecting with untapped users looking for new ways to earn in the apps they already love. When users play your game and hit the milestones in your custom-built reward economy, they’ll be rewarded with brand bonuses that keep them coming back to earn more.

GROW

Manage campaigns without complexity

A single unified campaign handles distribution, optimization, and pricing across the entire Mistplay Audience Network inventory. Source-level bidding is available for teams that want more granular control – without fragmenting your workflow.

How it works

1. We build your custom reward economy

Event-based reward structures are tailored to your game's progression and UA goals to support stronger LTV outcomes.

2. Smart distribution across the network is unlocked

Your game offers are surfaced within the app and rewards ecosystems of our publisher partners, putting your title in front of users who are actively engaged and motivated to earn.

3. New users play your games to earn brand rewards

Users across our partners’ apps are motivated to install, play, and spend in your games to earn additional brand rewards from apps already part of their routine.

Features

Unified campaign distribution across the full network, with source-level bidding available for optimization

Custom event-based reward economies tailored to your game's progression and advertising goals

Bonus goals that reward users for hitting non-linear milestones, designed to keep engagement alive beyond the core funnel

IAP cashback over 45-day or longer reward windows to incentivize spend and help deepen player investment

Campaign targeting options by platform and geo – with a growing list of new markets

Ready to unlock new scale for your games?

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Frequently asked questions

When you leverage the Mistplay Audience Network, you’ll have a single, unified campaign that handles distribution, optimization, and pricing across the entire network inventory, with source-level bidding available for more granular control. This campaign places your game offers in front of new users who live in our LoyaltyPlay app partners – leading consumer brands across finance, shopping, convenience, fuel, and quick-serve restaurants – who bring their own loyal, reward-driven user bases to the network.


The Mistplay Audience Network expands your reach beyond Mistplay’s owned app’s user base by connecting your games to 40M+ (and growing) additional monthly active users across top third-party partner apps.


Yes! While the network offers unified distribution, we provide source-level bidding for advertisers who want more control over performance. Reach out to your account team to discuss options for optimization at a source level.


The Mistplay Audience Network puts your game offers in the apps of our leading LoyaltyPlay partners such as Chevron, Checkers & Rally’s, and GoMart. Our partners apps also span verticals such as Finance, Shopping, Restaurants, Fuel, Convenience, and more.


Mistplay Audience Network campaigns include targeting options for age, platform, and geo to reach the audience that most resonates with your games. If needed, we provide access source-level bidding by request to get more granular with campaign targeting.