Announcing the Mistplay Audience Network to drive scale for games and loyalty for brands

Reaching new, high-quality users in an increasingly saturated market is one of the most consistent challenges in mobile UA – and the problem Mistplay was founded a decade ago to solve. In 2015, we pioneered the play-and-earn model that has grown to serve over 2M MAU across 9 key global markets. As of today, this model is now the foundation of something much larger. 

Today, the Mistplay Audience Network expands the foundation Mistplay has built, extending advertiser campaign reach to an additional 40M+ MAU through our network of third-party LoyaltyPlay app partners. Powered by the same rewarded gameplay experiences that has driven performance across Mistplay's platform for a decade, the Mistplay Audience Network brings that model to an entirely new frontier of scale – even further accelerated by our recent acquisitions of Connected Rewards™ (now part of LoyaltyPlay) from Mobivity and MyChips from MAF. 

Read on to learn about what this new Mistplay network and ecosystem means for your business. 

For game advertisers: Breaking the UA reach ceiling

While rewarded gaming has proven its value for user acquisition, growth within any single owned-and-operated rewarded platform can eventually plateau, leading to restricted reach, ecosystem fragmentation, and limited user growth. 

The Mistplay Audience Network is our answer to that challenge, extending our decade-proven rewarded gaming model beyond our own Android and iOS platforms and into a diverse network of leading third-party apps through our LoyaltyPlay partners. 

With the Mistplay Audience Network, game advertisers can unlock: 

• Expanded reach through LoyaltyPlay partners: Your game offers are surfaced within the loyalty and rewards ecosystems of our app partners, putting your title in front of users who are actively engaged and motivated to earn in apps that are already part of their routine. 
• Smart distribution across the network: A single, unified campaign distributes your budget across the entire network, optimizing across sources, platforms, and geos to help you hit your targets – with source-level bidding available for advertisers who want additional control.
• Custom reward economies built for your game: Event-based reward structures are tailored to your game's progression and UA goals to support stronger LTV outcomes.

Additionally, Mistplay’s two recent acquisitions have significantly increased the scale and reach of this network. Connected Rewards™, now a part of LoyaltyPlay, brings a proven rewarded advertising solution built specifically for restaurants, fuel, and convenience brands – verticals with massive, high-frequency user bases and a deep history of loyalty program engagement. More recently, acquiring MyChips from MAF has added new global scale. Active across hundreds of apps in North America, APAC, and Europe, MyChips brings an established rewarded advertising network with strong publisher relationships and proven performance across 19 markets.

Coming together under the LoyaltyPlay platform umbrella, these acquisitions add tens of millions of MAU to the network, giving advertisers access to fresh, incremental audiences that live outside traditional rewarded gaming inventory. 

By connecting your games to the Mistplay Audience Network, you’ll unlock a scalable pipeline of users to help drive your install, engagement, and ROAS targets.

👀 Explore the Mistplay Audience Network for game advertisers

For publishers and brands: Powering your loyalty and monetization engine with play

On the other side of the Mistplay Audience Network are app publishers and brands looking to introduce new revenue and differentiate their loyalty programs by connecting gameplay with brand rewards. 

LoyaltyPlay is Mistplay’s gaming reward hub that integrates directly into an app publisher or brand’s existing ecosystem – whether that's a mobile app, a loyalty program, or an owned marketing channel. Users browse a catalog of mobile games, play to earn in-app currency or brand rewards, and reinvest those rewards back into the brand’s ecosystem – driving the repeat visits, deeper engagement, and conversion lift that matter most to their business.

LoyaltyPlay is designed to scale across ecosystems, delivering unique value whether you're a mobile-first fintech app monetizing non-paying users or an established retailer looking to bring lapsed customers back through the door.

📱 For mobile app publishers 

For apps across fintech, cashback, shopping, and more, LoyaltyPlay acts as a monetization layer and product feature for your app experience. Users browse game-linked offers, play to earn in-app currency, and reinvest those rewards back into the app ecosystem – while the publisher earns revenue on every install. 

For publishers, LoyaltyPlay offers a self-funding engagement loop designed to lift ARPU, LTV, and session frequency without disrupting the core app experience.

🛍️ For brands and retailers 

For brands like restaurants, convenience stores, and brick-and-mortar businesses, LoyaltyPlay offers a loyalty program differentiator that drives real-world visits and re-engages lapsed customers without adding cost to your margins. 

By pairing your brand offers with popular mobile games and promoting them through your owned channels, you give customers a compelling reason to return to your brand. When a customer installs and plays a game, they earn a reward – such as a coupon, a free item, loyalty points – and are automatically brought back to redeem in-store or in-app. Brands using LoyaltyPlay are seeing up to 35x higher redemption rates, 2.5x more frequent visits, and up to 54% re-engagement from lapsed customers.

👀 Explore LoyaltyPlay for app publishers and brands

Put the world’s leading digital habit to work for your brand

Two billion people pick up a mobile game every day, making it the world’s leading digital habit – and the Mistplay Audience Network is built to put that habit to work across the entire mobile ecosystem.

For game advertisers, that means access to a scale of high-intent, reward-motivated users across a network of premium app partners. For app publishers and brands, it means a loyalty and monetization engine that turns gameplay into deeper engagement and real-world visits. 

Together, these two sides of the market are what the future of rewarded looks like: a connected ecosystem where gameplay drives installs, loyalty, and revenue that compounds over time – while every person in the system gets value in exchange. 

We’re just getting started. Connect with us to see how the Mistplay Audience Network can power your next stage of growth. 

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