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Bring mobile gaming into your brand ecosystem with LoyaltyPlay to drive the loyalty, revenue, and engagement that moves your bottom line – powered by our decade-proven rewarded gaming model.
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LoyaltyPlay is a gaming reward hub that integrates directly into your existing ecosystem — whether that's a mobile app, a loyalty program, or an owned marketing channel. Users earn your rewards by playing curated mobile games, and you earn revenue on every install. The result is a closed loop that creates value at every touchpoint.
LoyaltyPlay as a product feature and revenue stream.
LoyaltyPlay as a loyalty differentiator and engagement layer.
Up to
of U.S adults play mobile games weekly1
Up to
higher offer redemption rates vs standard loyalty offers2
Up to
more frequent visits after first offer redemption2
1Statista, 2025
2LoyaltyPlay performance data
Integrate a diverse catalog of popular mobile games into your app, loyalty program, or owned channels like email, SMS, or social.
Customers download and play a featured game to be automatically rewarded with a brand offer of your choice – such as in-app currency, a coupon, or a free item – while you earn on the install.
Rewards bring users back to redeem –in-store or in-app – generating incremental visits and spend. The loop repeats with each new offer, compounding loyalty over time.
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“We are thrilled with the consumer engagement improvements. Not only have we dramatically increased offer redemption rates, but the ability to re-engage our lapsed customers has impacted overall business performance.”
In today’s mobile landscape, apps from every category compete for the same scarce resources: user attention and share of wallet.
App publishers today are facing a growing list of challenges when it comes to keeping users engaged.
Utility is no longer enough to generate loyalty in apps. Today loyalty is earned by creating value that keeps users coming back.
As an app monetization solution, LoyaltyPlay gives you the ability to feature top mobile games to your users and get paid by game advertisers for actions users take, like installing a game and reaching a level. In exchange for their engagement, your users earn more of your app's currency, creating value for your users, your app’s revenue, and game advertisers.
Successfully monetizing your app with LoyaltyPlay involves several factors, guided by a dedicated team from Mistplay who tailor the experience to your app’s users. Successful apps consistently offer games to their users as a fun and rewarding way for them to earn, which encourages them to try and continue playing, ultimately increasing the app's revenue. This, combined with leveraging the data and insights from Mistplay, helps maximize earnings.
Offerwalls have a history of proven success, but have limitations in areas like driving recurring LTV through loyalty reward mechanisms. LoyaltyPlay is different in that it was designed to keep the best parts of an offerwall (like the rewards and monetization) but fill the gaps that exist by giving you more transparency, stronger signals, and greater customization.
We have partnerships with hundreds of the top mobile games across many genres. We leverage our powerful recommendation engine to tailor the games we offer to individual users ensuring a personalized experience for them and maximum performance for publishers and advertisers alike.
Today, games are everywhere, with 2.4 billion people projected to be playing mobile games by 2029. Additionally, with 73% of women aged 35-44 playing mobile games, the makeup of gamers is more diverse than ever, creating a valuable opportunity for apps to monetize through gaming. Having an app with an in-app currency is the only thing needed to enable LoyaltyPlay and bring gaming offers to app users.
