Fuelling return trips: How Sinclair Oil drove 42% more visits and 9.7% more fuel purchases with LoyaltyPlay

About the company

Sinclair Oil is a century-old energy company fueling America’s road trips and everyday journeys with over 1,900 independent Sinclair-branded stations across more than 30 states. One way they engage their vast customer base is through their DINOPAY® app, which provides customers with directions to nearby stations, exclusive discounts, and fuel savings.

Challenge: Finding a new engagement driver for a fuel loyalty program

Sinclair Oil has spent over a century earning the trust of American drivers – but sustaining that loyalty in a digital-first world requires more than fuel savings and a convenient app. With customers naturally spacing out their fill-ups, Sinclair needed a way to keep DINOPAY® members engaged between visits, motivate more frequent returns, and give their loyalty program a compelling reason to be opened outside of the pump.

Solution: Transforming digital gameplay into real-world results

Sinclair Oil partnered with LoyaltyPlay to embed game-linked offers directly into the DINOPAY® app, giving customers a new and engaging way to earn fuel rewards between visits. With 67% of U.S. adults 18-54 playing mobile games weekly¹, the opportunity to reward a customer’s existing digital behavior with something practical (like a fuel discount) just made sense. 

As LoyaltyPlay requires minimal lift to implement, Sinclair was able to activate game offers quickly and tie earned rewards to in-store redemption without added cost or complexity. LoyaltyPlay gave DINOPAY members an earn-without-purchase mechanic from day one, helping onboard new members more effectively while keeping existing ones engaged between pump visits. By rewarding gameplay with tangible fuel savings tied to Sinclair Top Tier™ Gasoline, the program created a compelling new reason to choose Sinclair and come back sooner to redeem more rewards.

👀 Related reading: Building fuel & c-store loyalty that lasts: A new approach for operators

Results

With LoyaltyPlay powering new game offers in the DINOPAY app, Sinclair Oil drove new visits, faster return trips, and increased fuel purchases over the course of the campaign (Nov 2025 - June 2026).

• 42% increase in site visits among highly engaged members
• 1.7% faster return trips for customers who participated in mobile gameplay
• 13% of monthly active members engaged within the first 6 months
• 9.7% increase in fuel purchases tied to reward redemptions

“LoyaltyPlay gave us a compelling way to motivate repeat visits and increase engagement through interactive customer experiences – all connected to Sinclair Top Tier™ Gasoline. The program helped accelerate return trips and deepen engagement with the DINOPAY App.” 
– Nick Gauger, Manager, Loyalty & Marketing at Sinclair Oil

Fuel new customer engagement with LoyaltyPlay

If you're a convenience or fuel retailer looking to increase customer engagement and drive real in-store results, LoyaltyPlay is built for you. Reach out to us today to learn more about how we can work together to unlock the power of rewarded gaming with our no-cost, plug-and-play solution proven to increase engagement and drive performance. 

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Sources:

1. Statista, 2025