Glossary

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A

4X
game-genres
Active users
app-metrics-analytics
Ad impression
app-metrics-analytics
Ad mediation
app-monetization
App conversion
app-metrics-analytics
App engagement
app-metrics-analytics
Apple ATT
attribution-privacy
App metrics
app-metrics-analytics
App onboarding
liveops-engagement
App retargeting
user-acquisition
App stickiness
app-metrics-analytics
App targeting
ad-formats
ARPDAU
app-monetization
ARPPU
app-monetization
ARPU
app-monetization
ASO (App store optimization)
user-acquisition
Audience network
user-acquisition
Banner ads
ad-formats
user-acquisition
app-monetization
CAC (Customer acquisition cost)
user-acquisition
Casual games
game-genres
CLOs (Card-linked offers)
ad-formats
loyalty-retention
Contextual advertising
user-acquisition
CPA (Cost per action)
user-acquisition
CPC (Cost per click)
user-acquisition
CPE (Cost per engagement)
user-acquisition
CPI (Cost per install)
user-acquisition
CPM
user-acquisition
Cross promotion
user-acquisition
DAU (Daily active users)
app-metrics-analytics
eCPM
app-monetization
Engagement rate
app-metrics-analytics
F2P (Free to play)
app-monetization
First-party data
data-targeting
Gacha
game-genres
app-monetization
GAID
attribution-privacy
Gamification
liveops-engagement
GLOs (Game-Linked Offers)
ad-formats
loyalty-retention
Hybrid-casual games
game-genres
Hybrid monetization
app-monetization
Hyper-casual games
game-genres
IAP
app-monetization
IDFA
attribution-privacy
In-app advertising
app-monetization
In-app bidding
programmatic-ad-tech
In-app events
liveops-engagement
Incentivized traffic
user-acquisition
Interstitial ads
ad-formats
Intrusive ads
ad-formats
IPM (Installs per mille)
user-acquisition
K-factor
user-acquisition
Live events
liveops-engagement
LiveOps
liveops-engagement
Loyalty currency
app-monetization
loyalty-retention
Loyalty platform
app-monetization
loyalty-retention
LTOs (Limited-time offers)
loyalty-retention
liveops-engagement
LTV
app-monetization
MAU
app-metrics-analytics
Microtransactions
app-monetization
Midcore games
game-genres
Mobile ad creatives
ad-formats
Mobile ad fraud
programmatic-ad-tech
Mobile ad network
programmatic-ad-tech
Mobile app KPIs
app-monetization
Mobile app monetization
app-monetization
Mobile attribution
attribution-privacy
Mobile game monetization
app-monetization
Mobile game publisher
game-genres
Mobile game subscription
app-monetization
Mobile gaming
game-genres
Mobile marketing
user-acquisition
Mobile measurement partner (MMP)
programmatic-ad-tech
Mobile segmentation
data-targeting
Multi-reward ads
ad-formats
Native advertising
ad-formats
Non-endemic advertising
ad-formats
Offerwall
ad-formats
O&O properties
programmatic-ad-tech
Opt-in ads
ad-formats
Organic installs
user-acquisition
Paid mobile games
app-monetization
Personalized mobile ads
ad-formats
Playable ads
ad-formats
Play-and-earn
app-monetization
Play-to-earn (P2E)
app-monetization
Privacy Sandbox
attribution-privacy
Push notifications
liveops-engagement
Real-time bidding
programmatic-ad-tech
Redemption rate
app-metrics-analytics
Re-engagement
loyalty-retention
liveops-engagement
Retention rate
app-metrics-analytics
Rewarded ads
ad-formats
Rewarded video ads
ad-formats
ROAS
app-monetization
ROI
user-acquisition
RPD
app-monetization
SDK
programmatic-ad-tech
Single-reward ads
ad-formats
SKAdNetwork
attribution-privacy
Time-based rewards
app-monetization
tROAS
app-monetization

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