Pioneers of play-and-earn

Mistplay is powered by a team of highly motivated, creative, and passionate people who genuinely love creating extraordinary products for the mobile gaming industry.

What drives us

At Mistplay, we’re committed to driving forward rewarded advertising through the power of play-and-earn. Powered by our advanced Helios AI engine, our solutions go beyond transactional rewards to foster deep engagement and loyalty, delivering long-term results at scale.

Lead with passion and integrity

Give and seek candid feedback

Be player obsessed

Prioritize for business impact

Be data driven

Be curious and never stop learning

Our story

Founded in 2015, we pioneered the first play-and-earn loyalty platform for mobile gamers – where engagement isn’t just measured, it’s rewarded. Today, Mistplay is a global phenomenon, with Millions of monthly active users, driving hundreds of millions in IAP spend, and a presence in 9 key markets.

But this has just been the beginning.