Resources

ChinaJoy 2026 highlights insights: Reshaping mobile gaming growth in peak summer

How rewarded advertising changes in different countries

Mistplay for iPhone arrives in Japan alongside new market research

Beyond monetization: 5 key lessons on building in rewarded with Tricia Han and Riccardo Fuzzi

Restaurants have a CLV problem that discounts aren't going to fix

How much does mobile user acquisition cost in 2026?

Lunchbox and Mistplay partner to help restaurant brands reactivate lapsed loyalty members with LoyaltyPlay

MAU 2026: Highlights and trends from mobile’s biggest event

Announcing the Mistplay Audience Network to drive scale for games and loyalty for brands

Offerwalls where you don’t expect them

False advertising in mobile games: Why do advertisers use it?

AI in game development: 8 tasks you can offload to AI

Mobile games in South Korea: The latest numbers & key strategies for growth

App conversion rates, IPM and IAP benchmarks for mobile games (2026)

How to use daily login rewards to drive engagement & retention in your mobile game

Welcoming Connected Rewards™ to the LoyaltyPlay family to drive in-store loyalty for brands

Mobile games in Japan: Latest stats, top games & strategies

Mobile ads eCPM: Basics and latest data

Microdramas: Blending drama and rewarded advertising

Meet Playtime Events: The next evolution of rewards with Mistplay

Mobile games in China: Your guide to the Chinese market

Inside the offerwall economy: 5 lessons on revenue, demand, and the cost of opacity

Ahead of the game: 7 mobile gaming industry trends set to define 2026

The quest for LTV: How mobile RPG gamers play, progress, and spend

Why you shouldn’t be scared of paid user acquisition

19 push notification best practices that drive engagement

Exploring the future of rewarded advertising with Paul Bowen

The top 9 player personas you’ll find in mobile games

70+ key mobile gaming statistics for 2026 and beyond

Piggy Banks in games: Basics & examples

Your guide to ROAS optimization in mobile UA

16 types of rewarded video ads to skyrocket your mobile game revenue

5 proven strategies to increase mobile game visibility

Mistplay’s 2025 year in review for publishers

What’s new with Mistplay in South Korea and Japan

Top mobile advertising trends to watch in 2026

Mobile game cross-promotion: More installs, zero costs

Why you should use mobile native advertising to promote your apps

Rewarding every step: Loyalty insights from Shopping and Finance app leaders

Mobile games in Vietnam: Latest stats & top games

Mobile games in Europe: Latest stats & top games

Rewarded ads unpacked: Performance insights and what’s coming for 2026

Global growth, local play: Mobile gaming behavior & trends across the US, UK, Korea, and Japan

Scale your profits: The publisher’s guide to mobile app monetization

How gaming offers drive revenue for high-value app verticals

20+ best offerwalls to choose from

Walking apps monetization: How to turn steps into profit

Multireward vs Playtime rewards: What’s the best for your game?

Offerwalls explained: A proven monetization model for mobile apps

Finding the right subscription models to boost your mobile app revenue

Why it’s time for fintech apps to embrace offerwalls

Milan Strba from Pixel Papas on podcasts and the future of UA

Hybrid-casual puzzle games: Redefining the puzzle genre

Your IAP playbook: For in-app purchases that drive lifetime value

How offerwalls generate incremental revenue for survey apps

Ultimate checklist for choosing an in-app offerwall partner

The gaming opportunity: How mobile apps can capture untapped revenue potential

Monetizing your mobile app: The path to profitable in-app advertising

The power of mobile game communities

ChinaJoy 2025: Highlights from Asia’s largest gaming expo

Mid-core games: Latest data and top UA strategies for growth

Customer loyalty programs: The complete publisher's guide to fostering LTV through loyalty

Playable ads and how they can improve your ad performance

10 proven techniques for lowering mobile game CPI

Breaking the mold: 7 of the best loyalty programs in action

Is your game a good fit for an offerwall?

Fitting the pieces: Decoding trends and behaviors of modern puzzle gamers

Shaking up the industry: 7 mobile gaming trends at the forefront of the industry in 2025

What is user acquisition & how is it evolving?

From ideas to implementation: How to create a successful loyalty program

MAU 2025: Takeaways from the biggest app publisher event of the year

What is customer loyalty and why it matters for mobile app publishers

Welcome to Mistplay’s new era of rewarded advertising

The race to web: How direct-to-consumer web shops are transforming mobile game monetization

Mobile gaming loyalty in 2025: Genres driving monetization, engagement, and LTV

The impact of social and community factors for gamers in South Korea

Rewarded advertising: The complete guide for mobile marketers

Future-proof your profits: Forecasting monetization trends on the rise in mobile gaming

Mobile advertising in Japan: Key insights and strategies

Hybrid monetization 101: A guide for app publishers

Mistplay’s 2024 year in review for publishers

G-STAR 2024: Expand your horizons

Where worlds collide: The LTV-driving power of brand and IP collaborations in mobile gaming

Tokyo Game Show 2024: Trailblazing the world with gaming

Mobile gaming trends: 3 data-backed predictions for growth in 2025

10 reasons offerwall monetization is a game-changer for apps

Beyond the monopoly: How mobile game publishers are expanding into alternative app stores and distribution channels

ChinaJoy 2024: Highlights and takeaways from Asia’s largest gaming expo

From acquisition to retention: How mobile game communities fuel growth today

Plugging the leaks: Decoding leaky bucket syndrome to find growth in mobile gaming

The AI awakening: How artificial intelligence is revolutionizing mobile gaming

Game changers: How mobile games can flip the script and stand out in a red ocean marketplace

From models to metrics: A publisher’s guide to mobile game monetization

The spending habits of Korean mobile gamers: IAP trends shaping 2024

From player to patron: An overview of subscription-based mobile game monetization

Mistplay earns top spots in 2024 Singular ROI Index

MAU 2024: Learnings from the biggest mobile app industry event of the year

GDC 2024: Highlights and takeaways from the industry’s premier event for game developers

Clicks to coins: Your guide to in-app advertising for mobile game monetization

[Report] Mobile gaming IAP spend trends for 2024: Player motivations, churn, and more