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retention-loyalty

From ideas to implementation: How to create a successful loyalty program

events-corporate

MAU 2025: Takeaways from the biggest app publisher event of the year

retention-loyalty

What is customer loyalty and why it matters for mobile app publishers

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Welcome to Mistplay’s new era of rewarded advertising

monetization

The race to web: How direct-to-consumer web shops are transforming mobile game monetization

case-studies

Breaking UA expectations: How Playlinks boosted D7 ROAS in South Korea by 36% with Mistplay

data-insights, retention-loyalty

Mobile gaming loyalty in 2025: Genres driving monetization, engagement, and LTV

data-insights

The impact of social and community factors for gamers in South Korea

events-corporate

Mistplay’s 2024 year in review for publishers

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