Stay in-the-know on the mobile gaming and app industry with articles, reports, and case studies.
Shaking up the industry: 7 mobile gaming trends at the forefront of the industry in 2025
From ideas to implementation: How to create a successful loyalty program
MAU 2025: Takeaways from the biggest app publisher event of the year
What is customer loyalty and why it matters for mobile app publishers
Welcome to Mistplay’s new era of rewarded advertising
The race to web: How direct-to-consumer web shops are transforming mobile game monetization
Breaking UA expectations: How Playlinks boosted D7 ROAS in South Korea by 36% with Mistplay
Mobile gaming loyalty in 2025: Genres driving monetization, engagement, and LTV
The impact of social and community factors for gamers in South Korea