Stay in-the-know on the mobile gaming and app industry with articles, reports, and case studies.
Welcome to Mistplay’s new era of rewarded advertising
The race to web: How direct-to-consumer web shops are transforming mobile game monetization
Breaking UA expectations: How Playlinks boosted D7 ROAS in South Korea by 36% with Mistplay
Mobile gaming loyalty in 2025: Genres driving monetization, engagement, and LTV
The impact of social and community factors for gamers in South Korea
Mistplay’s 2024 year in review for publishers
G-STAR 2024: Expand your horizons
Where worlds collide: The LTV-driving power of brand and IP collaborations in mobile gaming
Tokyo Game Show 2024: Trailblazing the world with gaming