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Leverage Mistplay's decade-proven rewarded model to find new, sustainable growth – turning gameplay into installs, revenue, and loyalty that compounds over time.
Rewards motivate users to play – and every install, visit, and redemption flows back as value for advertisers and publishers alike.
Unlock the power of play-and-earn to hit your ROAS targets and drive LTV with the leading loyalty platform for mobile gamers on iOS and Android.
Extend the rewarded gaming model you already trust into new scale by connecting your campaigns to millions of users across third-party apps.
Boost ARPDAU and make your game more rewarding by integrating HEX, a monetization and engagement SDK from Mistplay.
Embed rewarded gaming into your app or loyalty program to drive new engagement, loyalty, and visit frequency that moves your bottom line.
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Since 2016, we’ve pioneered play-and-earn as a way for app publishers to foster increased user engagement and LTV, while continuously delighting customers to drive long-term loyalty.
We leverage AI and machine learning algorithms alongside robust, first-party data to ensure strong user quality and maximize value for publishers.
We’ve won various awards over the years, including being named #10 in Gaming overall in AppsFlyer’s 2025 Performance Index.
Dive into the behaviors, trends, and motivations of the players behind one of mobile gaming's biggest genres.
Uncover how social factors and online mobile gaming communities impact engagement with the South Korean gaming market.
Explore mobile gaming behavior and trends across the US, UK, Korea, and Japan in Mistplay's 2025 mobile gaming industry report.
“What impressed us most is the retention and LTV of Mistplay users. As a gaming community, Mistplay showed higher retention and LTV compared to other media – while other reward-based platforms had the drawback of users leaving after receiving rewards, Mistplay users showed continued engagement, demonstrating high loyalty to our game.”
“With Mistplay’s tROAS campaigns, we were able to set an appropriate level of engagement for targeted users based on ROAS goals, allowing us to acquire engaged users without unproductive spend – this was a major advantage compared to other reward networks.”
“LoyaltyPlay is our highest-performing engagement channel, reaching 34% of monthly active users with an 85% rewards redemption rate.”
