The new era 
of rewarded advertising

Join the play-and-earn revolution and drive higher LTV for your mobile apps with Mistplay’s loyalty-powered reward solutions.

Introducing your new mobile app rewards solutions

See how you can leverage play-and-earn to drive new growth, retention, and LTV for your mobile apps with Mistplay.

Choose your LTV-driving solutions

Advertise with mistplay loyalty platform

Unlock the power of play-and-earn to scale 
user acquisition, retention, and LTV with Mistplay, the leading loyalty platform for mobile gamers. Home to over 2 Million monthly active users across the globe, Mistplay rewards users based on playtime and in-app activity to achieve ROAS targets and foster long-term loyalty.

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Monetize with loyaltyplay

Generate supplemental revenue with a reward experience that fosters deeper user loyalty with LoyaltyPlay – a gaming reward hub that monetizes users and creates a deeper engagement loop than conventional offerings through the power of play-and-earn.

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Why publishers choose Mistplay

01

Pioneers of play-and-earn

Since 2016, we’ve pioneered play-and-earn as a way for app publishers to foster increased user engagement and LTV, while continuously delighting customers to drive long-term loyalty.

02

Powerful AI engine

We leverage our Helios AI engine alongside robust, first-party data to ensure strong user quality and maximize value for publishers.

03

Award-winning partner

We’ve won various awards over the years, including being named a top 10 media source for Global ROI, Retention, and Spend Score on Singular’s 2024 ROI Index.

Stay up-to-date on the industry

Mobile gaming loyalty in 2025: Genres driving monetization, engagement, and LTV

Discover the latest mobile gaming trends in 2025 like what genre drives loyalty and how it impacts player engagement.

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The impact of social and community factors for gamers in South Korea

Uncover how social factors and online mobile gaming communities impact engagement with the South Korean gaming market.

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Mistplay’s 2024 year in review for publishers

As we approach a new year of growth in the industry, we’re taking the time to look back on what we did and where we went in 2024.

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What our clients have to say

San Heo

CEO, Treeplla

“What impressed us most is the retention and LTV of Mistplay users. As a gaming community, Mistplay showed higher retention and LTV compared to other media –  while other reward-based platforms had the drawback of users leaving after receiving rewards, Mistplay users showed continued engagement, demonstrating high loyalty to our game.”

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Zhai Huangyao

Project Leader of Magicabin, PhotonFox

“With its unique loyalty model and active community, Mistplay continuously provides us with high-retention players globally. Their customer service team, with their deep understanding of global expansion and tROAS acquisition strategy, also offers us valuable insights into the global mobile game market and user behavior.”

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Said Yılmaz

UA Manager, Trailmix

“Mistplay unlocked a very valuable audience for us. Their team has been instrumental in helping drive the most value out of the platform and their users are definitely more valuable and sticky for longer durations. Their tROAS campaigns helped reach a significant amount of players that we may not have had a chance to catch in traditional platforms.”

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Ready to power up your app’s LTV?

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