EN
Turn customer downtime into repeat engagement to boost purchase frequency and order volume.
LoyaltyPlay is a gaming reward hub that integrates with your existing loyalty program, strengthening monetization and generating supplemental revenue. Your users play curated games to earn your in-app rewards, which they can then use directly in your app ecosystem.
By harnessing the power of play-and-earn mechanics, you’ll encourage shop exploration and discovery – boosting purchase frequency and volume.
Up to
of U.S adults play mobile games weekly1
Up to
re-engagement with lapsed customers through integrated gaming offers2
Up to
more frequent visits after first offer redemption2
1Statista, 2025
2Performance data, 2025-2026
Keep shoppers engaged between purchase moments
Turn the gap between buying moments into an engagement opportunity – with rewarded play that keeps shoppers active in your app, driving up to 2.5x more frequent visits and up to 35x higher redemption rates on game-linked offers.
Re-engage lapsed shoppers at scale
Give deal-seeking users a reason to come back that isn't just another discount. Game-linked offers with brand rewards are proven to re-engage lapsed shoppers and drive purchase behavior, with up to 54% re-engagement from lapsed customers.
Get paid to drive loyalty
Generate revenue on every game install and reinvest it into rewards that encourage higher AOV and repeat purchases – a revenue stream that funds itself while deepening the loyalty loop.
What we appreciate about Mistplay is the data-driven proposals. Instead of generic suggestions, they bring concrete ideas backed by case studies and performance data from both Japan and overseas. The initial performance after introducing LoyaltyPlay was very impactful. Even several months after launch, the performance continues to exceed the results of the first month.
Re-engage lost customers
By offering a new way to earn, game-linked offers encourage engagement and drive up to 54% re-engagement from lapsed customers.
Engage users between transactions
Layering in gaming habits keeps your app top-of-mind in between shopping trips and helps reduce cart abandonment.
Strengthen your rewards ecosystem
Increase the perceived value of your app and loyalty program without disrupting user trust or core flows.
Unlock dual-sided revenue
LoyaltyPlay delivers new monetization streams driven by CPI-based revenue and increased user spending.
In today’s mobile landscape, apps from every category compete for the same scarce resources: user attention and share of wallet.
KAUCHE is a leading social commerce company in Japan.
WeWard is a walk-and-earn app launched in 2019 with a mission to improve users' wellbeing by making walking more engaging and rewarding.
