Supercharge your UA with play-and-earn

Unlock the power of play-and-earn to hit your ROAS targets and drive LTV with the leading loyalty platform for mobile gamers.

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How it works

01

Achieve
 ROAS targets

Drive results at scale through sophisticated campaigns that generate revenue – whether your game is IAP or IAA based.

02

Gamify engagement

Prioritize user engagement with gamified play-and-earn features that are proven to deliver more longevity and less churn.

03

Foster 
long-term loyalty

Drive acquisition and foster long-term loyalty with a 
powerful LiveOps engine 
that boosts retention and maximizes monetization to drive sustainable growth.

Access high-quality owned and operated inventory

Mistplay for Android

Unlock the original play-and-earn platform that continuously rewards users based on their playtime and in-app activity, resulting in higher engagement, spend, and ultimately LTV for your mobile games.

  • Achieve ROAS targets with AI-powered campaigns
  • Prioritize user engagement and spend with time-based rewards
  • Drive acquisition and foster long-term loyalty with a powerful LiveOps engine
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Mistplay for iphone

Take a two-pronged approach to play-and-earn as players earn rewards for completing in-game events, then climb the Tournament leaderboards based on playtime – turning gamers into loyal, high-value users.

  • Unlock new scale and inventory to acquire high-value users
  • Nurture long-term engagement and LTV with event-based rewards
  • Help reach performance targets for sustainable growth
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Extend your reach with the Mistplay Audience Network

MISTPLAY AUDIENCE NETWORK

Extend the rewarded gaming model you already trust into new scale by connecting your campaigns to millions of high-intent users across a diverse ecosystem of third-party apps.

  • Achieve new levels of scale with access to an additional 40M+ MAU
  • Connect with users primed to engage across the mobile ecosystem
  • Manage without complexity with a single, unified campaign
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Key achievements

50M+ lifetime installs

We’ve fostered a highly-engaged community of mobile gamers since launch in 2016.

$200M+ in rewards

Mistplay users have earned and redeemed over $200M USD in rewards to date.

9 key markets

Our Mistplay Loyalty Platform is available in key markets – from the US to South Korea.

How publishers succeed with Mistplay

How Futureplay exceeded global ROAS targets by scaling rewarded UA with Mistplay and AppsFlyer

Discover how Futureplay scaled Merge Gardens beyond their target ROAS goals with the help of Mistplay

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歩数でポイントが貯まるポイ活アプリ「ロコネ」。オファーウォール売上を1ヵ月半時点で『218%増』を実現したLoyaltyPlayの強みとは。

歩数でポイントが貯まるポイ活アプリ「ロコネ」。オファーウォール売上を1ヵ月半時点で『218%増』を実現したLoyaltyPlayの強みとは。

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日常のあらゆる移動がポイント化される「ANA Pocket」。その収益アップを支えるLoyaltyPlayの特長とは。

マイルやライフスタイル、モビリティ領域で事業を展開するANAグループの中核企業・ANA X株式会社。同社が運営する「ANA Pocket」は、日常の移動でポイントを貯められる人気アプリです。他社オファーウォールでは収益化に課題を抱えていた中、2025年5月にMyChipsを導入。

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Breaking Into T1: How Unico Studio increased ROAS by +43% with the Mistplay Audience Network

Discover how Unico Studio increased ROAS in T1 markets with the Mistplay Audience Network

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Gain.GGがLoyaltyPlayを導入し、収益が10%増加

大手GPTサイトGain.GGがLoyaltyPlayを導入し、収益が急増した事例をご紹介します。

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2000万ダウンロードを誇る「トリマ」の海外版「GeoSmile」。LoyaltyPlayが全体売り上げの20%を占める成果をあげた秘訣とは。

移動時間をお金に換える画期的なアプリ「GeoSmile」。凄まじい成長を見せるGeoSmileでは、どのようにLoyaltyPlayを活用したのか、サービス成長の背景や戦略について詳しく伺いました。

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導入わずか半年で売上が4倍に!業界No.1の会員数を誇るモッピーがマネタイズの多様化にLoyaltyPlayを選んだ理由とは

ポイントサイト「モッピー」が新しいマネタイズ手段として、オファーウォールMyChipsを選んだ理由や導入後の変化についてお伺いしました。

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【導入事例】野菜がもらえるお買い物アプリ「カウシェ」

ユーザーボイスに答えるためにLoyaltyPlayを選んだ理由とは。

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Mistplay Audience Networkの「プレイミッション広告」により、「実りの地(Harvest Land)」のユーザー継続率が25%向上

MAFの先駆的な広告表示プレイミッションで、どのようにMysteryTagの人気ゲームの間でそれぞれトップの継続率を達成することができたのか

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LoyaltyPlay로 비과금 유저를 수익화한 케이브덕

웹 트래픽도 수익화할 수 있다는 점 알고 계셨나요? 케이브덕은 LoyaltyPlay 도입으로 매출 134%, ARPDAU 66% 성장하며 크로스 플랫폼 수익화 모델을 입증했습니다.

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투데이소프트, LoyaltyPlay 연동으로 월 2억 원 성과 달성

국내 리워드 앱 ‘금캐기’가 LoyaltyPlay를 통해 성공적으로 수익화한 사례를 알아보세요.

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액션핏, Mistplay Audience Network로 글로벌 프리미엄 iOS 유저 확보

글로벌 게임 퍼블리셔 액션핏이 Mistplay Audience Network의 독보적인 PlayTime 모델을 통해 iOS 내 프리미엄 유저를 확보한 사례를 확인해보세요.

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조이시티, Mistplay Audience Network와 함께 RPD 38% 성장

조이시티는 Mistplay Audience Network의 현지화된 보상형 UA 전략을 통해 드래곤 엠파이어에서 ROAS 4배, 리텐션 +258%, RPD 38% 증가라는 뛰어난 성과를 달성했습니다.

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Mistplay Audience Network와 LoyaltyPlay를 통해 300% 성장을 이룬 스프링컴즈

스프링컴즈가 Mistplay Audience Network와 LoyaltyPlay를 통해 헬로타운을 성장시킨 비결을 살펴보세요.

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Z世代で大注目のポイ活アプリ「COLORFUL」がLoyaltyPlayの導入でオファーウォール全体売上330%を達成した秘訣とは

Z世代に人気のポイ活アプリ「COLORFUL」が、LoyaltyPlay導入で売上330%アップを実現。サービス設計やTikTok施策、収益化の秘訣を株式会社GHOSTに伺いました。

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導入初月から10ヶ月でUU数137%増!自然なユーザー体験を実現するLoyaltyPlayのリワード広告導入で新たな収益源の創出へ

株式会社セレスが運営する「ポイントインカム」ではより楽しくポイントを貯めてほしいという想いから、日本で唯一プレイミッション広告を提供するLoyaltyPlayを導入。導入初月から売上額を伸ばし続けているなど高い成果をあげています。

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How 707 INTERACTIVE boosted retention by +288% with the Mistplay Audience Network

Learn how 707 INTERACTIVE boosted retention by +288% with the Mistplay Audience Network.

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How Fumb Games reached 116% DAU growth with the Mistplay Audience Network

Learn how Fumb Games achieved 116% DAU growth with the Mistplay Audience Network.

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Ready to power up your UA?

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FREQUENTLY ASKED QUESTIONS

The Mistplay Loyalty Platform (Mistplay for Android, Mistplay for iPhone) is a rewarded mobile game UA platform that helps mobile game publishers acquire and retain high-value players through time and engagement-based incentives. Users earn tangible rewards like gift cards for playing partner games, driving higher retention and LTV.


Unlike traditional ad networks, Mistplay rewards players for engagement, not just installs. This results in higher player intent, longer sessions, and better monetization potential. With continuous updates to both apps (Mistplay for Android and Mistplay for iPhone), our team is always introducing new ways to players to earn rewards by discovering, engaging with, and spending in your mobile game titles.


Yes! Mistplay users are incentivized to play longer and spend in-game, increasing both ad revenue and IAP potential. Many LiveOps and Lifecycle activations are specifically focused on driving IAP spend, and our partners see strong post-install monetization results.


Yes! The Mistplay Loyalty Platform is available for both Android and iOS devices through Mistplay for Android and Mistplay for iPhone.