Unlock the power of play-and-earn to hit your ROAS targets and drive LTV with the leading loyalty platform for mobile gamers.
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Drive results at scale through sophisticated campaigns that generate revenue – whether your game is IAP or IAA based.

Prioritize user engagement with gamified play-and-earn features that are proven to deliver more longevity and less churn.

Drive acquisition and foster long-term loyalty with a powerful LiveOps engine that boosts retention and maximizes monetization to drive sustainable growth.
Unlock the original play-and-earn platform that continuously rewards users based on their playtime and in-app activity, resulting in higher engagement, spend, and ultimately LTV for your mobile games.


Take a two-pronged approach to play-and-earn as players earn rewards for completing in-game events, then climb the Tournament leaderboards based on playtime – turning gamers into loyal, high-value users.
Extend the rewarded gaming model you already trust into new scale by connecting your campaigns to millions of high-intent users across a diverse ecosystem of third-party apps.


We’ve fostered a highly-engaged community of mobile gamers since launch in 2016.

Mistplay users have earned and redeemed over $200M USD in rewards to date.

Our Mistplay Loyalty Platform is available in key markets – from the US to South Korea.
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Discover how Futureplay scaled Merge Gardens beyond their target ROAS goals with the help of Mistplay
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歩数でポイントが貯まるポイ活アプリ「ロコネ」。オファーウォール売上を1ヵ月半時点で『218%増』を実現したLoyaltyPlayの強みとは。
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マイルやライフスタイル、モビリティ領域で事業を展開するANAグループの中核企業・ANA X株式会社。同社が運営する「ANA Pocket」は、日常の移動でポイントを貯められる人気アプリです。他社オファーウォールでは収益化に課題を抱えていた中、2025年5月にMyChipsを導入。
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Discover how Unico Studio increased ROAS in T1 markets with the Mistplay Audience Network
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移動時間をお金に換える画期的なアプリ「GeoSmile」。凄まじい成長を見せるGeoSmileでは、どのようにLoyaltyPlayを活用したのか、サービス成長の背景や戦略について詳しく伺いました。
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ポイントサイト「モッピー」が新しいマネタイズ手段として、オファーウォールMyChipsを選んだ理由や導入後の変化についてお伺いしました。
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MAFの先駆的な広告表示プレイミッションで、どのようにMysteryTagの人気ゲームの間でそれぞれトップの継続率を達成することができたのか
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웹 트래픽도 수익화할 수 있다는 점 알고 계셨나요? 케이브덕은 LoyaltyPlay 도입으로 매출 134%, ARPDAU 66% 성장하며 크로스 플랫폼 수익화 모델을 입증했습니다.
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글로벌 게임 퍼블리셔 액션핏이 Mistplay Audience Network의 독보적인 PlayTime 모델을 통해 iOS 내 프리미엄 유저를 확보한 사례를 확인해보세요.
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조이시티는 Mistplay Audience Network의 현지화된 보상형 UA 전략을 통해 드래곤 엠파이어에서 ROAS 4배, 리텐션 +258%, RPD 38% 증가라는 뛰어난 성과를 달성했습니다.
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스프링컴즈가 Mistplay Audience Network와 LoyaltyPlay를 통해 헬로타운을 성장시킨 비결을 살펴보세요.
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Z世代に人気のポイ活アプリ「COLORFUL」が、LoyaltyPlay導入で売上330%アップを実現。サービス設計やTikTok施策、収益化の秘訣を株式会社GHOSTに伺いました。
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株式会社セレスが運営する「ポイントインカム」ではより楽しくポイントを貯めてほしいという想いから、日本で唯一プレイミッション広告を提供するLoyaltyPlayを導入。導入初月から売上額を伸ばし続けているなど高い成果をあげています。
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Learn how 707 INTERACTIVE boosted retention by +288% with the Mistplay Audience Network.
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Learn how Fumb Games achieved 116% DAU growth with the Mistplay Audience Network.
Read MoreThe Mistplay Loyalty Platform (Mistplay for Android, Mistplay for iPhone) is a rewarded mobile game UA platform that helps mobile game publishers acquire and retain high-value players through time and engagement-based incentives. Users earn tangible rewards like gift cards for playing partner games, driving higher retention and LTV.
Unlike traditional ad networks, Mistplay rewards players for engagement, not just installs. This results in higher player intent, longer sessions, and better monetization potential. With continuous updates to both apps (Mistplay for Android and Mistplay for iPhone), our team is always introducing new ways to players to earn rewards by discovering, engaging with, and spending in your mobile game titles.
Yes! Mistplay users are incentivized to play longer and spend in-game, increasing both ad revenue and IAP potential. Many LiveOps and Lifecycle activations are specifically focused on driving IAP spend, and our partners see strong post-install monetization results.
Yes! The Mistplay Loyalty Platform is available for both Android and iOS devices through Mistplay for Android and Mistplay for iPhone.