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Access high-quality iOS inventory by taking a two-pronged approach to play-and-earn as users play and compete to earn exclusive rewards – turning your gamers into loyal, high-value users.
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Mistplay for iPhone is a rewarded user acquisition and engagement platform that connects your mobile games with a highly engaged community of players in the Apple ecosystem.
Mistplay for iPhone uses an event-based reward model that rewards players for completing verified in-game achievements – reinforcing retention, encouraging meaningful progression, and fostering long-term loyalty. Supplemental earning opportunities, such as surveys and Leagues, drive continuous reengagement, increasing session frequency and sustained play.
Backed by more than a decade of experience refining the reward loop, Mistplay for iPhone delivers a scalable, transparent way to grow on iOS while driving stronger long-term value.
Of US marketers prefer rewarded campaign types over non-rewarded1
Increase in rewarded ad impression share worldwide for gaming in 20252
Of global mobile gamers want to earn tangible rewards from the games they play3
1eMarketer, 2025
2State of Mobile 2026, Sensor Tower
3Mistplay, 2025 Survey
Tap into Mistplay’s owned and operated inventory on iOS, unlocking additional scale and access to highly engaged users eager to discover their next favorite game.
Leverage an event-based reward system that drives users into your games for fun, rewarded competition that continuously engages users to improve LTV.
Reach high-value users and optimize your ROAS targets by leveraging precise manual-targeted campaigns and CPI bidding – with dynamic bidding to follow.
Define the in-game events that matter most to your growth strategy. With Mistplay for iPhone, rewards are tied directly to verified in-game achievements – such as reaching specific levels, completing tutorials, or hitting progression milestones – to ensure rewards reinforce meaningful progression within your game economy.
Pass your events, target CPIs, and tracking links to our team in order to launch your campaign and start acquiring new, high-value iOS players.
Players discover, play, and spend in your mobile games while earning rewards by reaching in-game milestones. This continuous reward structure reinforces deeper engagement, stronger retention curves, and higher monetization potential within your game.
A recommendation engine that surfaces games users are most likely to enjoy
Trivia and surveys to drive supplemental engagement
Precise manual targeting and CPI bidding to achieve scale
Shop offers like Sweepstakes and gift cards from top brands to drive further rewarded engagement
Competitive League Tournaments to fuel playtime and spend
User-level LiveOps and Lifecycle campaigns keep valuable players coming back to play, spend, and earn more in your titles
Mobile gaming has never been more competitive. User acquisition is costlier and more complex, and cheap scale is no longer a reliable path to growth.
Founded in 2012 in Guangzhou, China, 37Games is a global mobile gaming brand under 37 Interactive Entertainment.
2025 was an interesting year for mobile gaming. With revenue growing 2.1% YoY and downloads taking a 6.6% dip1, there has been a noticeable shift away from the efficacy of fresh UA to renewed focus on keeping existing users engaged.
Similar to Mistplay for Android, players will discover your game through Mistplay for iPhone and earn Points for time spent playing and engaging as well as spending on IAP. A key difference on iOS is that users will get rewarded for events as opposed to playtime, giving publishers a different campaign type to maximize ROAS and retention.
Mistplay for iPhone campaigns are manual CPI to start, with dynamic bidding to follow. In the future, tROAS campaigns will be enabled as well.
Currently, Mistplay for iPhone is available in the US and Canada, with additional plans for global rollout later in 2025.
No, Mistplay is also available for Android games through Mistplay for Android, our original play-and-earn app that has been evolving and optimizing the experience for players and publishers alike for nearly a decade.
Send us information about your studio, game, and goals through the contact us form at the top of the page and we’ll be in touch!