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Bring the world’s most engaging mobile habit into your brand ecosystem to turn downtime and non-purchase moments into a consistent revenue stream – powered by a decade-proven rewarded gameplay model.
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LoyaltyPlay is an app monetization solution and gaming reward hub that turns transactional visits into habitual, rewarding experiences. By harnessing the power of play-and-earn mechanics, you’ll turn idle moments into repeat engagement – capturing users during their downtime and keeping them in your app longer.
Designed to scale across any app vertical, LoyaltyPlay’s gaming reward loop drives repeat sessions, long-term value, and has been shown to drive up to 2x revenue growth* without disrupting the core app experience.
*Proven through 2025-2026 case studies including Moppy, PollFlow, and GeoSmile.
Up to
of U.S adults play mobile games weekly1
Up to
app revenue growth with LoyaltyPlay2
Up to
more frequent visits after first offer redemption2
1Statista, 2025
2LoyaltyPlay performance data
Generate CPI-based revenue every time a member installs a game, reinvestable directly into more rewards to unlock a self-funding loyalty loop that deepens engagement without eating into your budget.
With LoyaltyPlay publishers seeing up to 2x revenue growth, giving you more to reinvest from day one.
Give members a reason to open your app and engage between visits. Play-and-earn mechanics build frequency habits, extend session time, and keep your brand top of mind.
Lift LTV and earn on the users who would otherwise generate nothing – LoyaltyPlay turns passive members into active earners without requiring a purchase.
Integrate LoyaltyPlay to add a catalog of mobile games directly into your app experience. Users can choose to play games and complete in-game actions as an optional way to earn in-app currency.
As users download and play games from the offer list, they are rewarded with your in-app currency, while you earn revenue on each install.
Earned rewards bring users back into your app to redeem to drive deeper engagement, higher conversion, and incremental revenue. The result is increased ARPU and LTV from users who might not otherwise convert.
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Sales generated through LoyaltyPlay matched the combined revenue of three domestic offerwalls, making it one of the most cost-effective monetization channels Todaysoft has tested to date. We truly see it as a partner we can grow with.
A recommendation engine that surfaces games users are most likely to enjoy
Branded, customizable UI to match your brand and ecosystem
Comprehensive analytics and reporting to make data-driven decisions
Mistplay-supported LiveOps and customer service
Robust publisher dashboard for managing the reward hub experience in your app
Broad SDK support across iOS, Android, Web, Flutter, React Native, and Unity, so integration fits your existing stack without rebuilding around it
A flexible reward model for both Android and iOS – users can be rewarded for either time spent playing or in-game milestones to foster repeat engagement
Strong game inventory – LoyaltyPlay boasts a vast catalog of mobile games across genres from top publishers across global markets
In today’s mobile landscape, apps from every category compete for the same scarce resources: user attention and share of wallet.
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