EN
PollFlow, part of Flow Group AB, started as a market research company before evolving into a premium survey platform that rewards users for their time and input. Their flagship app, SveaPanelen, built a strong foundation in Sweden with over 150,000 verified members.
With a proven model in their home market, PollFlow set their sights on international expansion, bringing their rewards-driven approach to new regions and audiences. Today, PollFlow owns PollApp, an international survey platform that rewards users for completing surveys and app engagement.
Survey apps face a challenge that's hard to avoid, as surveys alone aren’t enough to keep users coming back day after day. PollFlow had successfully grown their user base across multiple regions, but as surveys became repetitive for long-term users, engagement started to decline while churn was on the rise.
To tackle this, PollFlow needed to diversify their rewards ecosystem and expand into new, engaging experiences for their users. Ultimately, their goal was to add more ways for users to earn rewards without disrupting the core survey experience that had made PollFlow successful in the first place.
When PollFlow discovered Mistplay’s gaming reward hub, LoyaltyPlay, they were impressed by their wide selection of offers from top mobile game advertisers which allow an app’s users to earn rewards through gaming.
The impact was immediate. Users embraced the new earning mechanic, and the boost in engagement gave PollFlow the confidence and revenue to take their next big step: launching PollApp, a new international rewards platform built with gaming fully integrated from the start.
Today, LoyaltyPlay still lives inside PollApp and has added a complementary layer to the survey experience: when a user runs out of surveys to complete, they can turn to the gaming hub and keep earning in-app currency.
Within just one month of launch (Q4 2024), PollFlow doubled its monthly revenue and boosted user retention by over +35% thanks to LoyaltyPlay.
“We couldn’t be happier with our integration with LoyaltyPlay. Their experienced and professional team made the process smooth and straightforward. Our users have praised the LoyaltyPlay experience, particularly for offering high-quality and well-paying rewards. What’s even more exciting is that we’re still seeing continuous growth in our monthly revenue with Mistplay, along with improved eCPMs and ARPDAU.” – Oliver Weitman, Founder and Developer at PollFlow
If you’re looking for new ways to drive more revenue to your app or mobile game, Mistplay is ready to help with the LoyaltyPlay gaming reward hub. Contact us today to learn more about putting the power of gaming to work for your brand.
