Contact Us
EN
Introduce new revenue with an experience that fosters deep user loyalty, effectively monetizes users, and creates new engagement loops through the power of rewarded play.
Contact us
LoyaltyPlay is a performance-based monetization solution built for mobile app publishers looking to unlock new revenue and retention in 2026. By integrating a curated catalog of game offers directly into your ecosystem, you give users an optional way to earn your in-app currency – while you earn revenue for every new game install.
Designed to scale across any app vertical, LoyaltyPlay’s gaming reward loop drives repeat sessions, long-term value, and incremental revenue without disrupting the core app experience.
Mobile gamers
expected globally
by 20291
Revenue from
mobile gaming
in 20252
of U.S adults
18-54
 play mobile 

games weekly3
1Statista, 2025
2Newzoo, 2025
3Statista, 2025
Monetize your users by introducing game offers directly into your app, where they get rewarded with your in-app currency, and you get paid for every game install.
Introducing your users to the power of rewarded play, where the more they interact with advertiser games, the more of your in-app currency they earn to reinvest within your ecosystem.
Take control with LoyaltyPlay’s Publisher Dashboard, where you can tailor the UI to match your brand  identity and leverage insights to optimize user engagement and  retention.
Integrate a curated catalog of mobile games directly into your app experience. Users can choose to play games and complete in-game actions as an optional way to earn in-app currency.
As users download and play games from the offer list, they are rewarded with in-app currency, while you earn revenue on each install.
Earned rewards bring users back into your app to redeem to drive deeper engagement, higher conversion, and incremental revenue. The result is increased ARPU and LTV from users who might not otherwise convert.
.avif)
LoyaltyPlay has been an extremely valuable addition to our portfolio. And not only are they a pleasure to work with, but their games are high-quality for our users and have truly made an impact on our games' revenue as well. We're looking forward to doubling down on our partnership together!
Sr Product Manager, Mode Mobile
Unlock incremental revenue by turning non-purchase moments into optional earning opportunities. By letting users earn cashback, discounts, or exclusive perks through rewarded gameplay, you can monetize low-conversion sessions without disrupting the core shopping experience.
Drive ongoing engagement and new, incremental revenue in your app without compromising user trust. By turning rewarded gameplay into deposits, repayments, or investment contributions, you can add a low-friction monetization layer that supports healthy financial habits and long-term value for users.
Increase monetization and retention by turning everyday usage into repeatable earning opportunities. By offering gaming rewards alongside core utility and productivity features,you can increase session frequency, engage low-value users, and generate additional revenue without compromising utility-first experiences.
A recommendation engine that surfaces games users are most likely to enjoy
A catalog mobile games across genres
from top publishers in the market
Comprehensive analytics and reporting 
to make data-driven decisions
Mistplay-supported LiveOps 
and customer service
Fully customizable UI for ensuring a seamless and branded user experience
Robust publisher dashboard for managing the gaming reward hub experience in your app
In today’s mobile landscape, apps from every category compete for the same scarce resources: user attention and share of wallet. Here's where the gaming opportunity comes in.
App publishers today are facing a growing list of challenges when it comes to keeping users engaged – in this article, we cover how gaming can help in key verticals like Finance and Shopping.
Utility is no longer enough to generate loyalty in apps. Watch this on-demand webinar to see how leading apps are tackling the new era of loyalty.
LoyaltyPlay gives you the ability to feature top mobile games to your users and get paid by game advertisers for actions users take like installing a game and reaching a level. In exchange for their engagement your users earn more of your app's currency creating value for your users, your app’s revenue, and game advertisers.
Successfully monetizing with LoyaltyPlay involves several factors, guided by a dedicated team from Mistplay who tailor the experience to your app’s users. Successful apps consistently offer games to their users as a fun and rewarding way for them to earn; which encourages them to try and continue playing games and ultimately increases the app's revenue. This combined with leveraging the data and insights from Mistplay helps maximize earnings.
Offerwalls have a history of proven success but have limitations in areas like driving recurring LTV through loyalty reward mechanisms. LoyaltyPlay is different in that it was designed to keep the best parts of an offerwall (like the rewards and monetization) but fill the gaps that exist by giving you more transparency, stronger signals, and greater customization.
We have partnerships with hundreds of the top mobile games across many genres. We leverage our powerful recommendation engine to tailor the games we offer to individual users ensuring a personalized experience for them and maximum performance for publishers and advertisers alike.
Today games are everywhere, with 2.4 billion people projected to be playing mobile games by 20291. Adding to this with 73% of women aged 35-44 playing mobile games2, the make-up of gamers is more diverse than ever creating a valuable opportunity for apps to monetize from gaming. Having an app with an in-app currency is the only thing needed to enable LoyaltyPlay and bring gaming offers to app users.