EN
TodaySoft is a South Korean app publisher focused on creating engaging, reward-driven mobile experiences. Headquartered in Siheung, the company is best known for its breakout app, Gold Mining, a physical rewards platform with a unique structure that lets users earn points to redeem for real gold delivered to their door.
With a fast-growing user base and consistently high app store ratings, TodaySoft is emerging as a key player in South Korea’s competitive GPT and rewarded app space.
After building a strong domestic user base through local offerwall partners, TodaySoft began looking beyond South Korea. The team launched BTC GRAB, a Bitcoin mining rewards app designed to appeal to a global audience, and began searching for monetization partners that could match that ambition.
Their existing offerwall partners were well-suited to the South Korean market, but fell short when it came to delivering the global reach and campaign quality needed to drive meaningful revenue for BTC GRAB internationally. TodaySoft needed a partner with a proven global network that could engage users worldwide and convert that engagement into consistent, scalable revenue.
TodaySoft integrated Mistplay's LoyaltyPlay gaming reward hub into BTC GRAB as a new monetization layer due to their strong global reach and proven performance. Through LoyaltyPlay, BTC GRAB users could browse and engage with a catalog of top-tier mobile game offers, earning in-app rewards for their playtime.
The mission-based, game-like structure of LoyaltyPlay created a natural sense of progress and achievement, keeping users engaged and motivated to return. And while BTC GRAB users earned more rewards in an app they already enjoyed, TodaySoft generated incremental revenue for every interaction, with LoyaltyPlay becoming a standout performer among their monetization partners.
After integrating LoyaltyPlay, TodaySoft achieved its highest-ever monthly revenue from a single monetization partner, reaching over $145,000 USD with LoyaltyPlay alone – the equivalent to the combined revenue of three domestic offerwall partners.
“Sales generated through LoyaltyPlay matched the combined revenue of three domestic offerwalls, making it one of the most cost-effective monetization channels TodaySoft has tested to date. We truly see it as a partner we can grow with.” – TodaySoft team
If you’re looking for new ways to drive more revenue to your app, Mistplay is ready to help. Reach out to us to get started with LoyaltyPlay and put the world’s leading digital habit to work for your brand today.
