EN
Engage new loyalty members from day one, drive more fill-ups and pump-to-store visits – all layered on top of your existing program and channels.
LoyaltyPlay is a mobile gaming reward hub that plugs into your existing loyalty program, giving customers more ways to earn rewards towards in-store purchases and fuel savings. Trusted by 20+ fuel and c-store retailers and reaching 1B+ impressions to c-store customers in 2025, LoyaltyPlay drives supplemental revenue while fully funding the cost of the rewards.
By harnessing the power and popularity of mobile gaming, you’ll encourage additional brand interactions that lead to more frequent store visits.
Up to
of U.S adults play mobile games weekly1
Up to
faster return trips for customers who participated in mobile gameplay to earn fuel rewards2
Up to
more frequent visits after first offer redemption2
1Statista, 2025
2Performance data, 2025-2026
Engage new members from day one
Earn-without-purchase gives members a reason to come back in the first 30-60 days, before they've transacted enough to feel your program's value and before you lose them.
Drive pump-to-store conversion
Offer game-linked rewards at the right time to turn a fuel-up into an in-store visit that drives larger basket size – proven to drive up to 2.5x more frequent visits and 44% faster return trips.
Let customers earn & stack
Members rack up rewards so they hit redemption (and burn) in record time, with fuel retailers seeing up to 35x higher redemption rates from gameplay-earned rewards.
Drive pump-to-store conversion
Get the fuel customers who never come inside off the forecourt and through the door with earned rewards tied to store items waiting for them at the backcourt.
Re-engage dormant loyalty members in the first 30-60 days
Earn-without-purchase mechanics give new and lapsed members a reason to engage before they've transacted enough to feel your program's value – closing the drop-off window that kills most loyalty programs early.
Fully-funded loyalty rewards
Rewards are covered by game advertiser revenue so operators can promote LTOs and bundles at full margin with no additional lift or cost for your team.
Low lift by design
No extra headcount, no rebuilding what's already working. LoyaltyPlay layers into your existing program without adding operational load to a team that's already stretched thin.
In today’s mobile landscape, apps from every category compete for the same scarce resources: user attention and share of wallet.
GoMart is a 100-year-old convenience store chain based in West Virginia, serving loyal customers across the region.
Checkers & Rally's is a prominent national drive-thru burger chain known for its bold flavors and value-driven menu.
