Fuelling engagement: Driving an 85% reward redemption rate for GoMart with LoyaltyPlay

About the company

GoMart is a 100-year-old convenience store chain based in West Virginia, serving loyal customers across the region. With a strong local presence, GoMart relies on its mobile app and fuel rewards to drive customer engagement and repeat visits.

Challenge: Standing out in the most convenience store-dense region in the country

The Southeast region of the United States where GoMart operates is home to nearly 37,000 convenience stores, making it the most convenience store-dense region in the country – which means competition is steep. Additionally, convenience stores and fuel brands struggle with reaching customers between fill-ups and routine stops. GoMart, with a vast but hard-to-activate customer base, was looking to leverage its mobile app to deepen engagement with existing customers and ultimately drive fuel gallon growth. 

Solution: Turning play into fuel rewards

GoMart partnered with LoyaltyPlay to bridge mobile gaming experiences with real-world fuel rewards for their customers. To do this, GoMart set up a new offer where customers could earn an instant fuel discount simply by downloading and playing a featured mobile game. 

GoMart's multi-channel communication strategy amplified the offer across their customer base, ensuring broad awareness and driving a large share of their audience to participate, while LoyaltyPlay handled reward delivery once the game was installed and played by the customer. 

Results

LoyaltyPlay, natively integrated with both Paytronix and Rovertown, enabled a seamless experience from offer to redemption. The appeal of the offer and GoMart's multi-channel communication strategy resonated with customers, engaging a large share of their audience and driving even higher redemption rates than standard promotions.

• 34% of monthly active customers engaged
• 85% overall reward redemption rate

“LoyaltyPlay is our highest-performing engagement channel, reaching 34% of monthly active users with an 85% rewards redemption rate.” – GoMart 

Fuel new customer engagement with LoyaltyPlay by Mistplay

If you're a convenience or fuel retail brand looking to increase customer engagement and drive real in-store results, Mistplay's LoyaltyPlay is built for you. Reach out to us today to learn more about how we can work together to unlock the power of rewarded gaming and drive growth for your brand.

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