Fuelling engagement: Driving an 85% reward redemption rate for GoMart with Connected Rewards™

About the company

GoMart is a 100-year-old convenience store chain based in West Virginia, serving loyal customers across the region. With a strong local presence, GoMart relies on its mobile app and fuel rewards to drive customer engagement and repeat visits.

Challenge: Standing out in the most convenience store-dense region in the country

The Southeast region of the United States where GoMart operates is home to nearly 37,000 convenience stores, making it the most convenience store-dense region in the country – which means competition is steep. Additionally, convenience stores and fuel brands struggle with reaching customers between fill-ups and routine stops. GoMart, with a vast but hard-to-activate customer base, was looking to leverage its mobile app to deepen engagement with existing customers and ultimately drive fuel gallon growth. 

Solution: Turning play into fuel rewards

GoMart partnered with Connected Rewards™ to bridge mobile gaming experiences with real-world fuel rewards for their customers. To do this, GoMart set up a new offer where customers could earn an instant fuel discount simply by downloading and playing a featured mobile game. 

GoMart's multi-channel communication strategy amplified the offer across their customer base, ensuring broad awareness and driving a large share of their audience to participate, while Connected Rewards™ handled reward delivery once the game was installed and played by the customer. 

Results

Connected Rewards™, natively integrated with both Paytronix and Rovertown, enabled a seamless experience from offer to redemption. The appeal of the offer and GoMart's multi-channel communication strategy resonated with customers, engaging a large share of their audience and driving even higher redemption rates than standard promotions.

• 34% of monthly active customers engaged
• 85% overall reward redemption rate

“Connected Rewards™ is our highest-performing engagement channel, reaching 34% of monthly active users with an 85% rewards redemption rate.” – GoMart 

Fuel new customer engagement with Connected Rewards™

If you're a convenience or fuel retail brand looking to increase customer engagement and drive real in-store results, Mistplay's Connected Rewards™ is built for you. Reach out to us today to learn more about how we can work together to unlock the power of rewarded gaming and drive growth for your brand.

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