Newsroom | Mistplay

Press releases

Mistplay Launches Mistplay Audience Network Following Strategic Acquisitions, Marking Major Expansion in Rewarded Advertising

May 14, 2026

Mistplay Acquires MAF's MyChips to Strengthen Its Global Rewarded Advertising Platform

May 4, 2026

Mistplay Completes Acquisition of Connected Rewards™, Expanding Its Rewarded Loyalty Platform

March 30, 2026

Mistplay Announces Acquisition of Mobivity's Connected Rewards™ Platform to Expand Loyalty Gamification for Brands

January 20, 2026

Mistplay Report Reveals 85% of Mobile Gamers Play Daily, but Loyalty Splits Markets

November 4, 2025

Mistplay appoints Sampsa Jaatinen to lead AI innovation as Chief Data and AI Officer

October 7, 2025

In the news

Mistplay Leadership discuss the Mistplay Audience Network on the 2.5 Gamers podcast

2.5 Gamers Podcast

May 14, 2026

CCO Aaron Thandi and VP Product Francesca ReDavid on "Rewarded Grows Up: Why Monetisation Now Shapes The Model"

PocketGamer Podcast

March 5, 2026

Mistplay's Director of B2B, Julia Hong, on today's rewarded ecosystem

GamesForum

February 18, 2026

Julia Hong, Director of B2B, on the history of rewarded advertising in mobile games

GamesForum

January 23, 2026

Marc Bearman on why most retail apps become ghost towns

Retail Touchpoints

January 23, 2026

Marc Bearman on why most QSR loyalty apps fail, and how to build one that sticks

QSR Magazine

December 22, 2025

More about Mistplay

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Mistplay is a pioneer of play-and-earn, providing rewarded advertising and monetization solutions to mobile game and app publishers worldwide. These solutions help drive sustainable growth by leveraging Mistplay’s proven Helios AI engine and play-and-earn model, most recently ranking #10 for Gaming (Global) on AppsFlyer’s 2025 Performance Index. Founded in 2015, backed by GrowthCurve Capital in 2021, and headquartered in Montreal, Mistplay partners with publishers to unlock scalable rewarded engagement. For more information, visit business.mistplay.com.

Fast facts

Headquartered in Montreal, Quebec
Active in nine key markets
Two hub offices in Montreal and Toronto
175+ employees globally

Learn More Press kit

Mistplay newsroom

Press releases

Mistplay Launches Mistplay Audience Network Following Strategic Acquisitions, Marking Major Expansion in Rewarded Advertising

Mistplay Acquires MAF's MyChips to Strengthen Its Global Rewarded Advertising Platform

Mistplay Completes Acquisition of Connected Rewards™, Expanding Its Rewarded Loyalty Platform

Mistplay Announces Acquisition of Mobivity's Connected Rewards™ Platform to Expand Loyalty Gamification for Brands

Mistplay Report Reveals 85% of Mobile Gamers Play Daily, but Loyalty Splits Markets

Mistplay appoints Sampsa Jaatinen to lead AI innovation as Chief Data and AI Officer

In the news

Mistplay Leadership discuss the Mistplay Audience Network on the 2.5 Gamers podcast

CCO Aaron Thandi and VP Product Francesca ReDavid on "Rewarded Grows Up: Why Monetisation Now Shapes The Model"

Mistplay's Director of B2B, Julia Hong, on today's rewarded ecosystem

Julia Hong, Director of B2B, on the history of rewarded advertising in mobile games

Marc Bearman on why most retail apps become ghost towns

Marc Bearman on why most QSR loyalty apps fail, and how to build one that sticks

More about Mistplay

Boilerplate

Fast facts

Headquartered in Montreal, Quebec

Active in nine key markets

Two hub offices in Montreal and Toronto

175+ employees globally

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