Newsroom | Mistplay

Mistplay is the #1 loyalty app for mobile gamers. Its community of millions of engaged mobile gamers uses Mistplay to discover new games to play and earn rewards. Headquartered in Montreal and launched in 2016, Mistplay has climbed the ranks as a media source for game publishers, most recently ranking #9 overall on the 2024 AppsFlyer Performance Index for Android Gaming. For more information, visit business.mistplay.com

Fast facts

Headquartered in Montreal, Quebec
Active in nine key markets
Two hub offices in Montreal and Toronto
175+ employees globally

Learn More Press kit

Mistplay newsroom

Press releases

Mistplay for iPhone launch unlocks new scale and rewarded inventory for game advertisers

Mistplay Launches LoyaltyPlay: A Gaming Reward Hub to Generate New Revenue for App Publishers

AdTech powerhouse Marc Bearman joins Mistplay to steer future rewarded advertising innovation

Deloitte Canada reveals its annual Technology Fast 50 program winners

Mistplay's Mobile Gaming Growth Report unveils new UA & monetization data with key predictions for growth in 2025

Mistplay® Unveils Inaugural Mobile Gaming Spender Report to Help Publishers Navigate a Changing Landscape

In the news

MAU'25 Live Special: The Bold New Era of Rewarded Gaming & UA in 2025

Mistplay & AppsFlyer: Players in Mobile Games in the US in 2025 & Loyalty Index

Mistplay launches LoyaltyPlay to help mobile publishers boost retention and monetisation

Mistplay offers reward-based user acquisition on the iPhone

The Evolving Future of User Acquisition with Mistplay's CCO Aaron Thandi

32% of mobile gamers plan to spend less on in-app purchases in 2024 | Mistplay

More about Mistplay

Boilerplate

Fast facts

Headquartered in Montreal, Quebec

Active in nine key markets

Two hub offices in Montreal and Toronto

175+ employees globally

Want to get in touch?

Advertise

Monetize

Resources

Company

For gamers