Newsroom | Mistplay

Press releases

Mistplay Report Reveals 85% of Mobile Gamers Play Daily, but Loyalty Splits Markets

November 4, 2025

Mistplay appoints Sampsa Jaatinen to lead AI innovation as Chief Data and AI Officer

October 7, 2025

Mistplay for iPhone launch unlocks new scale and rewarded inventory for game advertisers

May 21, 2025

Mistplay Launches LoyaltyPlay: A Gaming Reward Hub to Generate New Revenue for App Publishers

May 21, 2025

AdTech powerhouse Marc Bearman joins Mistplay to steer future rewarded advertising innovation

May 19, 2025

Deloitte Canada reveals its annual Technology Fast 50 program winners

November 6, 2024

In the news

Marc Bearman on why most QSR loyalty apps fail, and how to build one that sticks

QSR Magazine

December 22, 2025

Mistplay's Marc Bearman shares insights on what's coming in 2026 for retail media

ExchangeWire

December 8, 2025

Mistplay's VP of Consumer Marketing on how AppsFlyer and Roku’s new SRN integration will shed light on CTV campaign impact

Ad Exchanger

September 30, 2025

How ‘Loyalty Design’ fuels long-term growth for mobile games

Mobidictum

August 14, 2025

MAU'25 Live Special: The Bold New Era of Rewarded Gaming & UA in 2025

two & a half gamers

June 4, 2025

Mistplay & AppsFlyer: Players in Mobile Games in the US in 2025 & Loyalty Index

Game Dev Reports

May 27, 2025

More about Mistplay

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Mistplay is a pioneer of play-and-earn, providing rewarded advertising and monetization solutions to mobile game and app publishers worldwide. These solutions help drive sustainable growth by leveraging Mistplay’s proven Helios AI engine and play-and-earn model, most recently ranking #10 for Gaming (Global) on AppsFlyer’s 2025 Performance Index. Founded in 2015, backed by GrowthCurve Capital in 2021, and headquartered in Montreal, Mistplay partners with publishers to unlock scalable rewarded engagement. For more information, visit business.mistplay.com.

Fast facts

Headquartered in Montreal, Quebec
Active in nine key markets
Two hub offices in Montreal and Toronto
175+ employees globally

Learn More Press kit

Mistplay newsroom

Press releases

Mistplay Report Reveals 85% of Mobile Gamers Play Daily, but Loyalty Splits Markets

Mistplay appoints Sampsa Jaatinen to lead AI innovation as Chief Data and AI Officer

Mistplay for iPhone launch unlocks new scale and rewarded inventory for game advertisers

Mistplay Launches LoyaltyPlay: A Gaming Reward Hub to Generate New Revenue for App Publishers

AdTech powerhouse Marc Bearman joins Mistplay to steer future rewarded advertising innovation

Deloitte Canada reveals its annual Technology Fast 50 program winners

In the news

Marc Bearman on why most QSR loyalty apps fail, and how to build one that sticks

Mistplay's Marc Bearman shares insights on what's coming in 2026 for retail media

Mistplay's VP of Consumer Marketing on how AppsFlyer and Roku’s new SRN integration will shed light on CTV campaign impact

How ‘Loyalty Design’ fuels long-term growth for mobile games

MAU'25 Live Special: The Bold New Era of Rewarded Gaming & UA in 2025

Mistplay & AppsFlyer: Players in Mobile Games in the US in 2025 & Loyalty Index

More about Mistplay

Boilerplate

Fast facts

Headquartered in Montreal, Quebec

Active in nine key markets

Two hub offices in Montreal and Toronto

175+ employees globally

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