Newsroom | Mistplay

Mistplay is the #1 loyalty app for mobile gamers. Its community of millions of engaged mobile gamers uses Mistplay to discover new games to play and earn rewards. Headquartered in Montreal and launched in 2016, Mistplay has climbed the ranks as a media source for game publishers, most recently ranking #9 overall on the 2024 AppsFlyer Performance Index for Android Gaming. For more information, visit business.mistplay.com

Fast facts

Headquartered in Montreal, Quebec
Active in nine key markets
Two hub offices in Montreal and Toronto
175+ employees globally

Learn More Press kit

Mistplay newsroom

Press releases

Mistplay Report Reveals 85% of Mobile Gamers Play Daily, but Loyalty Splits Markets

Mistplay appoints Sampsa Jaatinen to lead AI innovation as Chief Data and AI Officer

Mistplay for iPhone launch unlocks new scale and rewarded inventory for game advertisers

Mistplay Launches LoyaltyPlay: A Gaming Reward Hub to Generate New Revenue for App Publishers

AdTech powerhouse Marc Bearman joins Mistplay to steer future rewarded advertising innovation

Deloitte Canada reveals its annual Technology Fast 50 program winners

In the news

Mistplay's VP of Consumer Marketing on how AppsFlyer and Roku’s new SRN integration will shed light on CTV campaign impact

How ‘Loyalty Design’ fuels long-term growth for mobile games

MAU'25 Live Special: The Bold New Era of Rewarded Gaming & UA in 2025

Mistplay & AppsFlyer: Players in Mobile Games in the US in 2025 & Loyalty Index

Mistplay launches LoyaltyPlay to help mobile publishers boost retention and monetisation

Mistplay offers reward-based user acquisition on the iPhone

More about Mistplay

Boilerplate

Fast facts

Headquartered in Montreal, Quebec

Active in nine key markets

Two hub offices in Montreal and Toronto

175+ employees globally

Want to get in touch?

Advertise

Monetize

Resources

Company

For gamers