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Press releases

Mistplay Announces Acquisition of Mobivity's Connected Rewards™ Platform to Expand Loyalty Gamification for Brands

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January 20, 2026
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Mistplay Report Reveals 85% of Mobile Gamers Play Daily, but Loyalty Splits Markets

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November 4, 2025
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Mistplay appoints Sampsa Jaatinen to lead AI innovation as Chief Data and AI Officer

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October 7, 2025
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Mistplay for iPhone launch unlocks new scale and rewarded inventory for game advertisers

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May 21, 2025
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Mistplay Launches LoyaltyPlay: A Gaming Reward Hub to Generate New Revenue for App Publishers

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May 21, 2025
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AdTech powerhouse Marc Bearman joins Mistplay to steer future rewarded advertising innovation

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May 19, 2025
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In the news

CCO Aaron Thandi and VP Product Francesca ReDavid on "Rewarded Grows Up: Why Monetisation Now Shapes The Model"

PocketGamer Podcast
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March 5, 2026
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Mistplay's Director of B2B, Julia Hong, on today's rewarded ecosystem

GamesForum
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February 18, 2026
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Julia Hong, Director of B2B, on the history of rewarded advertising in mobile games

GamesForum
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January 23, 2026
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Marc Bearman on why most retail apps become ghost towns

Retail Touchpoints
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January 23, 2026
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Marc Bearman on why most QSR loyalty apps fail, and how to build one that sticks

QSR Magazine
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December 22, 2025
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Mistplay's Marc Bearman shares insights on what's coming in 2026 for retail media

ExchangeWire
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December 8, 2025
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More about Mistplay

Boilerplate

Mistplay is a pioneer of play-and-earn, providing rewarded advertising and monetization solutions to mobile game and app publishers worldwide. These solutions help drive sustainable growth by leveraging Mistplay’s proven Helios AI engine and play-and-earn model, most recently ranking #10 for Gaming (Global) on AppsFlyer’s 2025 Performance Index. Founded in 2015, backed by GrowthCurve Capital in 2021, and headquartered in Montreal, Mistplay partners with publishers to unlock scalable rewarded engagement. For more information, visit business.mistplay.com.

Fast facts

  • Headquartered in Montreal, Quebec

  • Active in nine key markets

  • Two hub offices in Montreal and Toronto

  • 175+ employees globally

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