Mistplay newsroom

Press releases

Mistplay's Mobile Gaming Growth Report unveils new UA & monetization data with key predictions for growth in 2025

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October 31, 2024
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Mistplay® Unveils Inaugural Mobile Gaming Spender Report to Help Publishers Navigate a Changing Landscape

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March 26, 2024
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Mistplay® Recognized as One of Canada's Top 100 Employers for 2024

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November 17, 2023
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Mistplay ranked #5 in the Enterprise--Industry leaders category in Deloitte's Technology Fast 50â„¢ program

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November 8, 2023
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Mistplay ranks as a Top 100 company on The Globe and Mail's fifth-annual ranking of Canada's Top Growing Companies.

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September 29, 2023
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Mistplay Ranked #5 on the 2022 Deloitte Technology Fast 50â„¢ and #31 Fastest-Growing Company in North America on the Deloitte Technology Fast 500â„¢

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November 16, 2022
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In the news

Mistplay's VP of Consumer Marketing on how AppsFlyer and Roku’s new SRN integration will shed light on CTV campaign impact

Ad Exchanger
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September 30, 2025
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How ‘Loyalty Design’ fuels long-term growth for mobile games

Mobidictum
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August 14, 2025
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MAU'25 Live Special: The Bold New Era of Rewarded Gaming & UA in 2025

two & a half gamers
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June 4, 2025
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Mistplay & AppsFlyer: Players in Mobile Games in the US in 2025 & Loyalty Index

Game Dev Reports
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May 27, 2025
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Mistplay launches LoyaltyPlay to help mobile publishers boost retention and monetisation

PocketGamer.biz
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May 22, 2025
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Mistplay offers reward-based user acquisition on the iPhone

GamesBeat
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May 21, 2025
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More about Mistplay

Boilerplate

Mistplay is the #1 loyalty app for mobile gamers. Its community of millions of engaged mobile gamers uses Mistplay to discover new games to play and earn rewards. Headquartered in Montreal and launched in 2016, Mistplay has climbed the ranks as a media source for game publishers, most recently ranking #9 overall on the 2024 AppsFlyer Performance Index for Android Gaming. For more information, visit business.mistplay.com

Fast facts

  • Headquartered in Montreal, Quebec

  • Active in nine key markets

  • Two hub offices in Montreal and Toronto

  • 175+ employees globally

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