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Press releases

Mistplay for iPhone launch unlocks new scale and rewarded inventory for game advertisers

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May 21, 2025
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Mistplay Launches LoyaltyPlay: A Gaming Reward Hub to Generate New Revenue for App Publishers

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May 21, 2025
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AdTech powerhouse Marc Bearman joins Mistplay to steer future rewarded advertising innovation

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May 19, 2025
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Deloitte Canada reveals its annual Technology Fast 50 program winners

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November 6, 2024
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Mistplay's Mobile Gaming Growth Report unveils new UA & monetization data with key predictions for growth in 2025

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October 31, 2024
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Mistplay® Unveils Inaugural Mobile Gaming Spender Report to Help Publishers Navigate a Changing Landscape

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March 26, 2024
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In the news

Mistplay Leadership discuss the Mistplay Audience Network on the 2.5 Gamers podcast

2.5 Gamers Podcast
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May 14, 2026
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CCO Aaron Thandi and VP Product Francesca ReDavid on "Rewarded Grows Up: Why Monetisation Now Shapes The Model"

PocketGamer Podcast
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March 5, 2026
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Mistplay's Director of B2B, Julia Hong, on today's rewarded ecosystem

GamesForum
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February 18, 2026
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Julia Hong, Director of B2B, on the history of rewarded advertising in mobile games

GamesForum
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January 23, 2026
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Marc Bearman on why most retail apps become ghost towns

Retail Touchpoints
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January 23, 2026
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Marc Bearman on why most QSR loyalty apps fail, and how to build one that sticks

QSR Magazine
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December 22, 2025
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More about Mistplay

Boilerplate

Mistplay is a pioneer of play-and-earn, providing rewarded advertising and monetization solutions to mobile game and app publishers worldwide. These solutions help drive sustainable growth by leveraging Mistplay’s proven Helios AI engine and play-and-earn model, most recently ranking #10 for Gaming (Global) on AppsFlyer’s 2025 Performance Index. Founded in 2015, backed by GrowthCurve Capital in 2021, and headquartered in Montreal, Mistplay partners with publishers to unlock scalable rewarded engagement. For more information, visit business.mistplay.com.

Fast facts

  • Headquartered in Montreal, Quebec

  • Active in nine key markets

  • Two hub offices in Montreal and Toronto

  • 175+ employees globally

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