Mistplay newsroom

Press releases

Deloitte Canada reveals its annual Technology Fast 50 program winners

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November 6, 2024
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Mistplay's Mobile Gaming Growth Report unveils new UA & monetization data with key predictions for growth in 2025

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October 31, 2024
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Mistplay® Unveils Inaugural Mobile Gaming Spender Report to Help Publishers Navigate a Changing Landscape

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March 26, 2024
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Mistplay® Recognized as One of Canada's Top 100 Employers for 2024

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November 17, 2023
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Mistplay ranked #5 in the Enterprise--Industry leaders category in Deloitte's Technology Fast 50â„¢ program

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November 8, 2023
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Mistplay ranks as a Top 100 company on The Globe and Mail's fifth-annual ranking of Canada's Top Growing Companies.

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September 29, 2023
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In the news

CCO Aaron Thandi and VP Product Francesca ReDavid on "Rewarded Grows Up: Why Monetisation Now Shapes The Model"

PocketGamer Podcast
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March 5, 2026
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Mistplay's Director of B2B, Julia Hong, on today's rewarded ecosystem

GamesForum
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February 18, 2026
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Julia Hong, Director of B2B, on the history of rewarded advertising in mobile games

GamesForum
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January 23, 2026
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Marc Bearman on why most retail apps become ghost towns

Retail Touchpoints
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January 23, 2026
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Marc Bearman on why most QSR loyalty apps fail, and how to build one that sticks

QSR Magazine
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December 22, 2025
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Mistplay's Marc Bearman shares insights on what's coming in 2026 for retail media

ExchangeWire
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December 8, 2025
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More about Mistplay

Boilerplate

Mistplay is a pioneer of play-and-earn, providing rewarded advertising and monetization solutions to mobile game and app publishers worldwide. These solutions help drive sustainable growth by leveraging Mistplay’s proven Helios AI engine and play-and-earn model, most recently ranking #10 for Gaming (Global) on AppsFlyer’s 2025 Performance Index. Founded in 2015, backed by GrowthCurve Capital in 2021, and headquartered in Montreal, Mistplay partners with publishers to unlock scalable rewarded engagement. For more information, visit business.mistplay.com.

Fast facts

  • Headquartered in Montreal, Quebec

  • Active in nine key markets

  • Two hub offices in Montreal and Toronto

  • 175+ employees globally

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