Newsroom | Mistplay

Mistplay is the #1 loyalty app for mobile gamers. Its community of millions of engaged mobile gamers uses Mistplay to discover new games to play and earn rewards. Headquartered in Montreal and launched in 2016, Mistplay has climbed the ranks as a media source for game publishers, most recently ranking #9 overall on the 2024 AppsFlyer Performance Index for Android Gaming. For more information, visit business.mistplay.com

Fast facts

Headquartered in Montreal, Quebec
Active in nine key markets
Two hub offices in Montreal and Toronto
175+ employees globally

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Mistplay newsroom

Press releases

Mistplay® Recognized as One of Canada's Top 100 Employers for 2024

Mistplay ranked #5 in the Enterprise--Industry leaders category in Deloitte's Technology Fast 50™ program

Mistplay ranks as a Top 100 company on The Globe and Mail's fifth-annual ranking of Canada's Top Growing Companies.

Mistplay Ranked #5 on the 2022 Deloitte Technology Fast 50™ and #31 Fastest-Growing Company in North America on the Deloitte Technology Fast 500™

Mistplay places No. 6 on The Globe and Mail's fourth-annual ranking of Canada's Top Growing Companies

Mistplay recognized as one of Montréal's Top Employers for 2022

In the news

MAU'25 Live Special: The Bold New Era of Rewarded Gaming & UA in 2025

Mistplay & AppsFlyer: Players in Mobile Games in the US in 2025 & Loyalty Index

Mistplay launches LoyaltyPlay to help mobile publishers boost retention and monetisation

Mistplay offers reward-based user acquisition on the iPhone

The Evolving Future of User Acquisition with Mistplay's CCO Aaron Thandi

32% of mobile gamers plan to spend less on in-app purchases in 2024 | Mistplay

More about Mistplay

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Fast facts

Headquartered in Montreal, Quebec

Active in nine key markets

Two hub offices in Montreal and Toronto

175+ employees globally

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