Mistplay newsroom

Press releases

Mistplay Completes Acquisition of Connected Rewardsâ„¢, Expanding Its Rewarded Loyalty Platform

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March 30, 2026
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Mistplay Announces Acquisition of Mobivity's Connected Rewardsâ„¢ Platform to Expand Loyalty Gamification for Brands

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January 20, 2026
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Mistplay Report Reveals 85% of Mobile Gamers Play Daily, but Loyalty Splits Markets

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November 4, 2025
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Mistplay appoints Sampsa Jaatinen to lead AI innovation as Chief Data and AI Officer

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October 7, 2025
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Mistplay for iPhone launch unlocks new scale and rewarded inventory for game advertisers

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May 21, 2025
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Mistplay Launches LoyaltyPlay: A Gaming Reward Hub to Generate New Revenue for App Publishers

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May 21, 2025
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In the news

Mistplay's VP of Consumer Marketing on how AppsFlyer and Roku’s new SRN integration will shed light on CTV campaign impact

Ad Exchanger
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September 30, 2025
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How ‘Loyalty Design’ fuels long-term growth for mobile games

Mobidictum
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August 14, 2025
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MAU'25 Live Special: The Bold New Era of Rewarded Gaming & UA in 2025

two & a half gamers
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June 4, 2025
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Mistplay & AppsFlyer: Players in Mobile Games in the US in 2025 & Loyalty Index

Game Dev Reports
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May 27, 2025
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Mistplay launches LoyaltyPlay to help mobile publishers boost retention and monetisation

PocketGamer.biz
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May 22, 2025
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Mistplay offers reward-based user acquisition on the iPhone

GamesBeat
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May 21, 2025
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More about Mistplay

Boilerplate

Mistplay is a pioneer of play-and-earn, providing rewarded advertising and monetization solutions to mobile game and app publishers worldwide. These solutions help drive sustainable growth by leveraging Mistplay’s proven Helios AI engine and play-and-earn model, most recently ranking #10 for Gaming (Global) on AppsFlyer’s 2025 Performance Index. Founded in 2015, backed by GrowthCurve Capital in 2021, and headquartered in Montreal, Mistplay partners with publishers to unlock scalable rewarded engagement. For more information, visit business.mistplay.com.

Fast facts

  • Headquartered in Montreal, Quebec

  • Active in nine key markets

  • Two hub offices in Montreal and Toronto

  • 175+ employees globally

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