Newsroom | Mistplay

Press releases

Mistplay Report Reveals 85% of Mobile Gamers Play Daily, but Loyalty Splits Markets

November 4, 2025

Mistplay appoints Sampsa Jaatinen to lead AI innovation as Chief Data and AI Officer

October 7, 2025

Mistplay for iPhone launch unlocks new scale and rewarded inventory for game advertisers

May 21, 2025

Mistplay Launches LoyaltyPlay: A Gaming Reward Hub to Generate New Revenue for App Publishers

May 21, 2025

AdTech powerhouse Marc Bearman joins Mistplay to steer future rewarded advertising innovation

May 19, 2025

Deloitte Canada reveals its annual Technology Fast 50 program winners

November 6, 2024

In the news

The Evolving Future of User Acquisition with Mistplay's CCO Aaron Thandi

Deconstructor of Fun

May 14, 2025

32% of mobile gamers plan to spend less on in-app purchases in 2024 | Mistplay

GamesBeat

March 26, 2024

Mistplay’s Gabriel Lewis on leveraging loyalty to keep paying players coming back | Podcast

PocketGamer.biz

February 12, 2024

More about Mistplay

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Mistplay is the #1 loyalty app for mobile gamers. Its community of millions of engaged mobile gamers uses Mistplay to discover new games to play and earn rewards. Headquartered in Montreal and launched in 2016, Mistplay has climbed the ranks as a media source for game publishers, most recently ranking #9 overall on the 2024 AppsFlyer Performance Index for Android Gaming. For more information, visit business.mistplay.com

Fast facts

Headquartered in Montreal, Quebec
Active in nine key markets
Two hub offices in Montreal and Toronto
175+ employees globally

Learn More Press kit

Mistplay newsroom

Press releases

Mistplay Report Reveals 85% of Mobile Gamers Play Daily, but Loyalty Splits Markets

Mistplay appoints Sampsa Jaatinen to lead AI innovation as Chief Data and AI Officer

Mistplay for iPhone launch unlocks new scale and rewarded inventory for game advertisers

Mistplay Launches LoyaltyPlay: A Gaming Reward Hub to Generate New Revenue for App Publishers

AdTech powerhouse Marc Bearman joins Mistplay to steer future rewarded advertising innovation

Deloitte Canada reveals its annual Technology Fast 50 program winners

In the news

The Evolving Future of User Acquisition with Mistplay's CCO Aaron Thandi

32% of mobile gamers plan to spend less on in-app purchases in 2024 | Mistplay

Mistplay’s Gabriel Lewis on leveraging loyalty to keep paying players coming back | Podcast

More about Mistplay

Boilerplate

Fast facts

Headquartered in Montreal, Quebec

Active in nine key markets

Two hub offices in Montreal and Toronto

175+ employees globally

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