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Press releases

Mistplay Launches Mistplay Audience Network Following Strategic Acquisitions, Marking Major Expansion in Rewarded Advertising

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May 14, 2026
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Mistplay Acquires MAF's MyChips to Strengthen Its Global Rewarded Advertising Platform

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May 4, 2026
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Mistplay Completes Acquisition of Connected Rewards™, Expanding Its Rewarded Loyalty Platform

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March 30, 2026
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Mistplay Announces Acquisition of Mobivity's Connected Rewards™ Platform to Expand Loyalty Gamification for Brands

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January 20, 2026
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Mistplay Report Reveals 85% of Mobile Gamers Play Daily, but Loyalty Splits Markets

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November 4, 2025
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Mistplay appoints Sampsa Jaatinen to lead AI innovation as Chief Data and AI Officer

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October 7, 2025
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In the news

Marc Bearman on why most retail apps become ghost towns

Retail Touchpoints
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January 23, 2026
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Marc Bearman on why most QSR loyalty apps fail, and how to build one that sticks

QSR Magazine
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December 22, 2025
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Mistplay's Marc Bearman shares insights on what's coming in 2026 for retail media

ExchangeWire
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December 8, 2025
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Mistplay's VP of Consumer Marketing on how AppsFlyer and Roku’s new SRN integration will shed light on CTV campaign impact

Ad Exchanger
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September 30, 2025
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How ‘Loyalty Design’ fuels long-term growth for mobile games

Mobidictum
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August 14, 2025
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MAU'25 Live Special: The Bold New Era of Rewarded Gaming & UA in 2025

two & a half gamers
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June 4, 2025
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More about Mistplay

Boilerplate

Mistplay is a pioneer of play-and-earn, providing rewarded advertising and monetization solutions to mobile game and app publishers worldwide. These solutions help drive sustainable growth by leveraging Mistplay’s proven Helios AI engine and play-and-earn model, most recently ranking #10 for Gaming (Global) on AppsFlyer’s 2025 Performance Index. Founded in 2015, backed by GrowthCurve Capital in 2021, and headquartered in Montreal, Mistplay partners with publishers to unlock scalable rewarded engagement. For more information, visit business.mistplay.com.

Fast facts

  • Headquartered in Montreal, Quebec

  • Active in nine key markets

  • Two hub offices in Montreal and Toronto

  • 175+ employees globally

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