Turning lapsed diners into regulars: Driving 54% re-engagement for Checkers & Rally’s with LoyaltyPlay

About the company

Checkers & Rally's is a prominent national drive-thru burger chain known for its bold flavors and value-driven menu. With locations across the United States, Checkers & Rally's serves millions of customers and relies heavily on loyalty and repeat visits to drive revenue growth.

Challenge: Re-engaging lapsed customers beyond traditional promotions

For Checkers & Rally's, keeping customers engaged between visits was becoming an uphill battle. With a growing segment of customers lapsing for 90 days or more, they found that traditional promotional offers weren’t resonating with their churned customers and driving them back in-store. Re-engaging these dormant customers, and protecting the brand's bottom line, required a completely different approach. 

Solution: Introducing rewarded play into brand offers 

Checkers and Rally’s turned to Mistplay's LoyaltyPlay to bridge mobile gaming experiences with real-world brand rewards for their customers and give them a new reason to return to the chain. 

LoyaltyPlay integrated a popular mobile game directly with Checkers & Rally's offers through the brand’s owned channels, incentivizing lapsed customers to re-engage with the brand in a fresh and exciting way. As customers downloaded and played the game, they earned tangible rewards redeemable in-store for a free Big Buford® or Mother Cruncher sandwich. 

By pairing gameplay with a real-life reward, LoyaltyPlay was able to drive fresh foot traffic and influence transaction size for Checkers & Rally’s as customers stopped by to pick up their free sandwich.

Results

The 90-day campaign was a resounding success, with redemption rates increasing substantially compared to standard campaigns and delivering a major impact on re-engaging dormant customers. 

• 35x higher redemption rate from game-linked offers
• 54% engagement from lapsed customers* 

*Customers who had not engaged with the brand in over 90 days

“LoyaltyPlay not only paid for our customer acquisition but drove 54% engagement from our lapsed users.” – Alexis Flores, Director of Loyalty & CRM at Checkers & Rally’s 

Turn casual diners into regulars with LoyaltyPlay

If you're a brand looking to re-engage lapsed customers and drive real in-store results, Mistplay's LoyaltyPlay is built for you. Reach out to us today to learn more about how we can work together to unlock the power of rewarded gaming and drive growth for your brand.

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