Turning lapsed diners into regulars: Driving 54% re-engagement for Checkers & Rally’s with Connected Rewards

About the company

Checkers & Rally's is a prominent national drive-thru burger chain known for its bold flavors and value-driven menu. With locations across the United States, Checkers & Rally's serves millions of customers and relies heavily on loyalty and repeat visits to drive revenue growth.

Challenge: Re-engaging lapsed customers beyond traditional promotions

For Checkers & Rally's, keeping customers engaged between visits was becoming an uphill battle. With a growing segment of customers lapsing for 90 days or more, they found that traditional promotional offers weren’t resonating with their churned customers and driving them back in-store. Re-engaging these dormant customers, and protecting the brand's bottom line, required a completely different approach. 

Solution: Introducing rewarded play into brand offers 

Checkers and Rally’s turned to Connected Rewards™ to bridge mobile gaming experiences with real-world brand rewards for their customers and give them a new reason to return to the chain. 

Connected Rewards™ integrated a popular mobile game directly with Checkers & Rally's offers through the brand’s owned channels, incentivizing lapsed customers to re-engage with the brand in a fresh and exciting way. As customers downloaded and played the game, they earned tangible rewards redeemable in-store for a free Big Buford® or Mother Cruncher sandwich. 

By pairing gameplay with a real-life reward, Connected Rewards™ was able to drive fresh foot traffic and influence transaction size for Checkers & Rally’s as customers stopped by to pick up their free sandwich.

Results

The 90-day campaign was a resounding success, with redemption rates increasing substantially compared to standard campaigns and delivering a major impact on re-engaging dormant customers. 

• 35x higher redemption rate from game-linked offers
• 54% engagement from lapsed customers* 

*Customers who had not engaged with the brand in over 90 days

“Connected Rewards™ not only paid for our customer acquisition but drove 54% engagement from our lapsed users.” – Alexis Flores, Director of Loyalty & CRM at Checkers & Rally’s 

Turn casual diners into regulars with Connected Rewards™

If you're a brand looking to re-engage lapsed customers and drive real in-store results, Mistplay's Connected Rewards™ is built for you. Reach out to us today to learn more about how we can work together to unlock the power of rewarded gaming and drive growth for your brand.

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