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GeoTechnologies is a leading multimedia and software company founded in 1994 that specializes in digital maps and navigation. In 2020, they launched TRIMA in Japan, a new move-to-earn (M2E) consumer app that rewards users for distance traveled, which quickly attracted 20 million+ downloads and over 500,000 MAUs. In 2023, they expanded their reach with GeoSmile, a global version of the app, which grew to exceed 1M downloads and gain popularity in the US.
To improve app engagement and grow their daily active users (DAU), GeoSmile was looking to expand the app mechanics beyond just movement to encourage users to return daily. As such, they implemented offerwalls, allowing users to earn rewards they could reinvest in GeoSmile by discovering new app and game offers. However, their initial choices offered mainly Android-focused campaigns, leaving 70% of their users (those on iOS) without reward opportunities and not properly engaged and retained.
To bolster their overall app engagement and maximize revenue, GeoSmile needed an integrated offer solution that catered to both Android and iOS users with appealing offers that kept their customers coming back.
In their search for a cross-platform offerwall, GeoTechnologies discovered LoyaltyPlay, Mistplay’s gaming reward hub. As a leading app monetization solution built on a decade-proven reward model, LoyaltyPlay was able to provide GeoSmile users with a diverse selection of offers for both Android and iOS, properly engaging and rewarding their whole userbase. Through LoyaltyPlay, GeoSmile users can browse new offers relevant to their interests and platform of choice while earning points to redeem for gift cards.
The benefit is two-sided: GeoSmile users earn more rewards in an app they love, and GeoSmile is able to retain their users and improve monetization.
As soon as LoyaltyPlay’s gaming reward hub was integrated, GeoSmile users quickly adopted it to deepen the value they received from the app, resulting in a clear improvement in user activity and overall engagement.
“LoyaltyPlay brought in high-quality iOS offers, creating a new earning experience for users while significantly boosting our overall revenue. We see LoyaltyPlay as a powerful tool for increasing user engagement and driving sustained growth.” – GeoSmile
If you’re looking for new ways to drive more engagement to your app or mobile game, Mistplay is ready to help. Reach out to us to learn more about how we can work together to drive real results.
