How leading Japanese GPT service Moppy unlocked a 4x revenue lift with LoyaltyPlay

About Moppy

Moppy is a Japanese GPT service that allows users to earn points through their app or website by engaging with various brand offers, with earned points being redeemable for cash, gift cards, and other rewards. As of today, Moppy has a total of over 12 Million users, making it the number one most popular GPT site in Japan. 

The challenge: Diversifying the offer catalog to engage users

As the platform grew rapidly, Moppy needed to expand their offer catalog to keep long-time users engaged while also appealing to a growing user base filled with diverse interests and motivations.  

While exploring new possibilities, Moppy was focused on finding an offerwall partner that could provide a wider selection of offers to avoid cannibalizing their other offerings. Too much overlap, which had been an issue for Moppy in the past, can lead to a reward catalog that feels bloated with repetitive, stale offer types. 

The solution: Gaming reward offers through LoyaltyPlay 

Moppy's exploration led them to LoyaltyPlay, Mistplay's gaming reward hub, which introduced Moppy’s users to a broad selection of offers from top advertisers.

In particular, Moppy chose LoyaltyPlay for its flexible playtime or event-based rewards models. While other offerwalls would reward users for completing simple tasks, LoyaltyPlay advertiser campaigns reward users based on either playtime or engagement. This naturally leads to higher retention and engagement rates. 

The innovative play-and-earn format and the fresh selection of offers complemented the existing offerwalls, instead of cannibalizing their offers and reducing their revenue.

The results: 4x revenue growth and +20% user growth

By integrating LoyaltyPlay, Moppy was able to improve both engagement and revenue by offering new experiences and earning opportunities to their reward-motivated users. In just six months after the integration (May 2023 - November 2023), Moppy achieved:

• 4x revenue growth 
• +20% user growth 

Testimonial

“The ability to earn points by simply playing games is groundbreaking. Equally important, after introducing LoyaltyPlay, we didn’t see a decline in revenue from other offerwalls. In fact, we noticed that more users are engaging with multiple offerwalls, which led to an increase in time spent on our site” – Takanori Murata, Manager of Ceres Point Media Division

Increase your app revenue and user engagement with LoyaltyPlay

LoyaltyPlay is designed to scale across app verticals, markets, and business models. If you’re looking to strengthen your revenue and diversify your reward catalog like Moppy, contact us today to get started. 

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