Webinar

Rewarding every step

How shopping and finance apps create value for loyalty

ON-DEMAND WEBINAR

Utility is no longer enough to generate loyalty in apps. Today loyalty is earned by creating value that keeps users coming back in a world where attention and spending are fiercely contested. When that value is tangible and tied to rewards, both apps and their users win. In this panel chat, leaders from True Finance and ShopBack join Mistplay to share their insights into how they are rethinking their reward systems to fuel user loyalty as their apps evolve.

What you will learn:

  • Why user loyalty is more than just transactions
  • The role of rewards in creating a better value exchange
  • Evaluating how gaming offers fuel rewards
Watch on-demand.

Hear from app loyalty experts

Tim Yelchaninov

CEO at True Finance

Tim is a fintech leader and founder with over a decade of experience developing technology that helps people take control of their financial futures. Today he leads cash advance and rewards app True Finance as CEO and Co-founder.

Carolina Paradas

U.S. GM at ShopBack

Carolina is a growth and partnerships leader in fintech and loyalty ecosystems. She has delivered exponential scale through strategic alliances, product innovation, and mobile-first engagement. She now leads North America expansion at ShopBack.

Marc Bearman

Product GM at Mistplay

Marc is an established ad tech veteran, having built the Unity Ads team in EMEA, led X's MoPub, and driven Fetch Play's growth as GM of gaming. Today he is a product and growth leader at Mistplay as the GM of LoyaltyPlay.