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Access a highly-engaged community of mobile gamers with the original play-and-earn rewards app that continuously rewards users to hit ROAS targets, increase engagement, and ultimately LTV for your Android games.
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Harness Mistplay’s Helios AI ad engine to drive results at scale through tROAS campaigns that automate bidding and targeting high-value users who are most likely to generate revenue. With access to precise, first-party data and nine key markets for expansion, tROAS campaigns are designed to continuously optimize to reach your goals.
Enjoy the advantage of a time-based rewarded levelling system that’s proven to deliver more longevity, more spend, and less churn for your users. Alongside additional engagement features such as Tournaments and Buddy Quests, players are continuously and effectively engaged to ultimately improve your retention and LTV.
Increase reach and keep players engaged with our powerful LiveOps and Lifecycle campaigns, offering personalized experiences, exclusive rewards, and time-limited challenges. By leveraging real-time data, we optimize player journeys, boost retention, and maximize monetization to turn casual players into loyal fans and drive sustainable growth for your game.
Community-based engagement features like Tournaments and Buddy Quests boost retention and spend
User-level LiveOps and Lifecycle campaigns keep valuable players coming back to play, spend, and earn more in your titles
IAP Bundles featured in the Mistplay Shop drive incremental spend back into your game
Helios AI-powered tROAS campaigns automate bidding on high-value users based on IAP or IAA ROAS targets
Players discover your game through Mistplay and earn points (Units) for time spent playing, engaging, and spending on IAP. Community features like Tournaments and Buddy Quests keep players engaged, driving them back into your games for new ways to earn.
Rewarding on playtime allows us to drive deeper engagement and higher-quality users for your game – players earn more for longer sessions, which improves retention, LTV, and ROAS for your UA campaigns. With a playtime-based reward funnel, users can maximize their earnings in the games they enjoy the most, which also results in better performance for your game.
Mistplay for Android offers AI-driven tROAScampaigns that automate smarter bidding based on a player’s likelihood togenerate IAP or IAA revenue. This campaign type has proven to be powerful indriving both ROAS and retention, which you can explore more within our case studies.
Mistplay has a strong user base across nine key markets, including the United States, Canada, Great Britain, Germany, France, Japan, South Korea, New Zealand, and Australia. Publisher clients are able to target specific geos based on their UA goals.
Yes! Mistplay users are incentivized to play longer and spend in-game, increasing both ad revenue and IAP potential. Many LiveOps and Lifecycle activations are specifically focused on driving IAP spend, and our partners see strong post-install monetization results. Additionally, IAP Bundles can be configured and featured in the Mistplay Shop with premium placements to drive IAP spend for partner games.
No, Mistplay is also available for iOS games through Mistplay for iPhone, which expands your access to more high-quality owned and operated Mistplay inventory.
Send us information about your studio, game, and goals through the contact form at the top of the page and we’ll be in touch!