Contact Us
EN
Access a highly-engaged community of mobile gamers with the original play-and-earn rewards app that continuously rewards users to hit ROAS targets, increase engagement, and ultimately drive LTV for your mobile games.
Contact us
Mistplay for Android is the leading rewards platform for mobile games, with more than 2M monthly active users across nine key markets, generating hundreds of millions of hours of playtime and hundreds of millions in IAP revenue for our partners. Unlike traditional reward platforms, Mistplay for Android’s Playtime Events model rewards on a combination of playtime and in-game achievements to optimize engagement, spend, and LTV for your mobile games.
The feature-rich user acquisition platform enables you to acquire new high-value players in key markets through AI-driven tROAS campaigns while boosting retention and spend with community features such as Tournaments and Buddy Quests.
Of US marketers prefer rewarded campaign types over non-rewarded1
Increase in rewarded ad impression share worldwide for gaming in 20252
Of global mobile gamers want to earn tangible rewards from the games they play3
1eMarketer, 2025
2State of Mobile 2026, Sensor Tower
3Mistplay, 2025 Survey
Drive results at scale through tROAS campaigns that automate bidding and target high-value users who are most likely to generate revenue. With access to precise, first-party data and nine key markets for expansion, tROAS campaigns are designed to continuously optimize to reach your goals.
Introducing your users to the power of rewarded play, where the more they interact with advertiser games, the more of your in-app currency they earn to reinvest within your ecosystem.Configure our Playtime Events model to align rewards with your game’s progression system and economy. By combining our proven rewards model with community features like Buddy Quests and Tournaments, which have proven a nearly 10% uplift in IAP spend, Mistplay for Android drives deeper engagement, stronger retention, and higher LTV for your game.
Extend engagement beyond D30 with LiveOps, Lifecycle campaigns, and Playtime Events checkpoints that guide players through ongoing progression milestones. By leveraging real-time data and personalized rewards, Mistplay for Android optimizes player journeys, boosts retention, and maximizes monetization to turn casual players into loyal fans and drive sustainable growth.
Get your Android mobile game live on Mistplay’s rewarded UA platform in just a few steps. Our team works with you to configure your campaign goals and market strategy to ensure efficient mobile game user acquisition and long-term performance from day one.
Once live, your game is surfaced to millions of engaged players through rewarded UA placements across the Mistplay app. Run AI-driven tROAS campaigns, boost your title through featured placements, and secure mixlist visibility to attract players who are actively looking for new games to play and love.
Players install your game, play longer sessions, and engage more deeply to earn tangible rewards like gift cards, cash sweepstakes, or physical prizes. The more they play and spend, the more they earn – reinforcing a positive loop that drives sustainable growth, retention, and mobile game monetization.
With Mistplay’s tROAS campaigns, we were able to set an appropriate level of engagement for targeted users based on ROAS goals, allowing us to acquire engaged users without unproductive spend – this was a major advantage compared to other reward networks.
UA Team Lead, Netmarble
Puzzle and Simulation titles benefit from reward structures that reinforce daily engagement, streaks, and short-session loops – making Mistplay an efficient channel for mobile game user acquisition strategies focused on scale and consistency.
Daily streak bonuses, Buddy Quests, and LiveOps campaigns encourage repeat play and keep your game top of mind, helping convert casual installs into loyal players.
See results from puzzle publishers like Futureplay Games and Playrix.
RPG and Strategy games thrive on Mistplay thanks to deeper reward paths that align with leveling, mastery, and spend behavior – making it ideal for high-intent mobile game user acquisition.
Tournaments tap into competition, Buddy Quests foster collaboration, and referral mechanics bring entire guilds or social groups into your game. These mechanics support stronger retention, higher ARPU, and scalable rewarded UA performance.
See results from publishers like Netmarble and Leniu Games.
Social casino titles benefit from rewards that amplify perceived value, allowing players to earn more while playing the games they already love.
Exclusive Pro Tournaments and spend-based reward multipliers help drive deeper engagement and incremental IAP revenue, supporting both acquisition efficiency and long-term mobile game monetization.
See results from publishers like PLAYLINKS and VividJoan Games.
A personalized recommendation engine that surfaces games users are most likely to enjoy
AI-powered tROAS campaigns automate bidding on high-value users based on IAP or IAA ROAS targets
A Playtime Events reward model that combines time-based and achievement-based rewards for players
Community-based engagement features like Tournaments and Buddy Quests boost retention and spend
A catalog of hundreds of mobile games across genres from top publishers in the market
User-level LiveOps and Lifecycle campaigns keep valuable players coming back to play, spend, and earn more in your titles
Mobile gaming has never been more competitive. User acquisition is costlier and more complex, and cheap scale is no longer a reliable path to growth.
Founded in 2012 in Guangzhou, China, 37Games is a global mobile gaming brand under 37 Interactive Entertainment.
2025 was an interesting year for mobile gaming. With revenue growing 2.1% YoY and downloads taking a 6.6% dip1, there has been a noticeable shift away from the efficacy of fresh UA to renewed focus on keeping existing users engaged.
Players discover your game through Mistplay and earn points (Units) for time spent playing, reaching in-game milestones, and spending on IAP. Community features like Tournaments and Buddy Quests keep players engaged, driving them back into your games for new ways to earn.
Mistplay’s new Playtime Events reward model combines continuous time-based rewards with specific in-game milestones, resulting in higher engagement depth, increased spend, and ultimately maximized LTV for your mobile games. This approach encourages meaningful game progression over installs and shallower gameplay, helping players engage more deeply with your game’s experiences.
Mistplay for Android offers AI-driven tROAS campaigns that automate smarter bidding based on a player’s likelihood to generate IAP or IAA revenue. This campaign type has proven to be powerful in driving both ROAS and retention, which you can explore more within our case studies.
Mistplay has a strong user base across nine key markets, including the United States, Canada, UK, Germany, France, Japan, South Korea, New Zealand, and Australia. Publisher clients are able to target specific geos based on their UA goals.
Yes! Mistplay users are incentivized to play longer, reach milestones, and spend in-game, increasing both ad revenue and IAP potential. Many LiveOps and Lifecycle activations are specifically focused on driving IAP spend, and our partners see strong post-install monetization results. Mistplay’s unique community features also positively impact spend, with Tournaments leading to a nearly 10% increase in IAP spend, and Buddy Quests a 4% improvement in D7 IAP spend. Additionally, IAP Bundles can be configured and featured in the Mistplay Shop with premium placements to drive IAP spend for partner games.
No, Mistplay is also available for iOS games through Mistplay for iPhone, which expands your access to more high-quality owned and operated Mistplay inventory.
Send us information about your studio, game, and goals through the contact form at the top of the page and we’ll be in touch!