EN
April 15, 2024
Unico Studio is a US-based mobile game development company founded in 2018. Specializing in puzzle and brain teaser games, they have grown to be one of the world’s leading mobile game publishers.
Today, Unico Studio boasts over 1.6 billion downloads across their 50+ titles, with 3 million daily active users,* with their biggest hit being Brain Test, a puzzle game with over 450 million worldwide downloads.
*Unico Studio website
Unico Studio wanted to grow two of their lesser-known puzzle titles, Sudoku: Brain Puzzle Game (2M+ downloads) and Gemdoku: Wood Block Puzzle (1M+ downloads), in T1 markets, some of the most competitive mobile markets in the world. The studio was after high-quality players who engage deeply with their games, return to them regularly, and generate real revenue over time.
Traditional mobile ad networks weren't delivering, as the retention rates, engagement, and ROAS were all falling short of Unico’s goals. They needed a different approach that would connect them to users who were genuinely motivated to play.
To launch and acquire users at scale in T1 markets, Unico leveraged Mistplay Audience Network. Powered by a network of diverse partner apps, the model behind this rewarded advertising solution is known for driving high-value app users.
Unlike traditional UA channels, the Mistplay Audience Network connects advertiser campaigns to high-intent users through LoyaltyPlay's network of consumer app partners across verticals from finance to shopping and lifestyle. These users are already familiar with play-and-earn mechanics, making them more likely to engage and return often to new mobile games.
With Mistplay’s support, Unico launched rewarded campaigns in T1 markets like Japan and South Korea, helping them get established in these competitive yet lucrative regions.
Rewarded UA proved to be the right approach. Thanks to the Mistplay Audience Network, Unico Studio was able to increase the number of high-quality users in T1 markets and to boost ROAS across the board. The strongest results came from APAC, where Mistplay's established local presence and publisher network made the biggest difference.
“Based on Unico’s experience, I would highly recommend Mistplay for their ability to deliver higher ROAS and acquire highly engaged users.” – Ibrahim Kırşanlıoğlu, UA Manager at Unico Studio
Breaking into fiercely competitive markets is never easy, but having the right partner can make all the difference. Reach out today to discover how Mistplay can put your titles in front of reward-driven users across the mobile ecosystem.
