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This December marks the end of another year spent empowering publishers to acquire, engage, and retain a loyal player base – and this year, we even expanded that commitment to mobile app categories beyond gaming.
As we approach 2026, here’s a look back at the product evolutions, client wins, and industry insights that defined our 2025.
Let’s dive in.
2025 was a significant year for play-and-earn products, as we launched three new solutions for mobile game and app publishers to drive LTV.
Mistplay for iPhone: Rewarded gaming meets new scale
This year marked the highly anticipated launch of Mistplay for iPhone, bringing new dimensions of scale and inventory and offering more opportunities for publishers to acquire, monetize, and nurture loyal, high-value players. Mistplay for iPhone offers a dual approach to play-and-earn, rewarding users for completing in-game events and challenging them to compete in Tournaments for deeper engagement.
LoyaltyPlay: Gaming-based monetization for mobile apps
Mobile app publishers across verticals can now monetize their entire user base and generate a consistent revenue stream with LoyaltyPlay, a gaming reward hub where app publishers get paid per game install from mobile game advertisers.
HEX: Integrated play-and-earn for mobile game monetization
HEX is our first true in-game monetization solution. By integrating play-and-earn directly into the game experience, publishers see a boost in ARPDAU and improved engagement as players earn rewards for progressing deeper into gameplay loops.
These new products were developed alongside continuous evolutions to our core product, Mistplay for Android. From a new onboarding flow, to improvements on our supplemental engagement features like Buddy Quests and Tournaments, we’re continuing to enable publishers to drive acquisition, engagement, and retention across global markets.
Mistplay’s leadership in the mobile gaming industry goes beyond LTV-driving products, as we’re committed to uncovering new data, insights, and analysis into mobile gamers to help publishers refine their growth strategies across the player lifecycle.
The 2025 Mobile Gaming Loyalty Index
The 2025 Mobile Gaming Loyalty Index, created in collaboration with AppsFlyer, sheds light on how loyalty drives sustainable growth, underpinned by four key metrics and insights from over 4,500 mobile gamers across Android and iOS, revealing the real factors behind player loyalty.
The 2025 Mobile Gaming Across Markets Report
Our Mobile Gaming Across Markets Report unpacks these dynamics with insights from thousands of players across the US, UK, South Korea, and Japan to equip publishers with a practical playbook to navigate regional nuances and capture growth in the world’s most competitive gaming markets.
💡Check out our reports page for more insights and explore all of our data and insight-related articles here.
2025 brought increased industry visibility as Mistplay made headlines across UA, adtech, product innovation, and loyalty in mobile gaming.
Key press moments
Beyond our press moments, we also had members of Mistplay on-stage, behind the mic, and on camera to share insights about the rapidly evolving mobile gaming industry.
Some key features and thought leadership moments include:
💡 Catch up on everything in our Newsroom.
Mistplay’s presence expanded across North America, EMEA, and APAC in 2025, with five flagship events anchoring our global strategy and creating meaningful opportunities to connect with partners, share insights, and showcase the future of loyalty-driven growth.
Flagship events in 2025 include:
Beyond our flagship moments, we also held a range of regional touchpoints – including offline workshops, publisher seminars, and speaking engagements at events like PGC Korea – strengthening our relationships and expanding our footprint across key markets.
Additionally, this year marked the early expansion of our footprint outside of the gaming industry with attendance at events such as Money 20/20 and CJU 2025 to introduce app publishers to the power of gaming offers with LoyaltyPlay.
In 2025, we were also able to capture some highlights of the success our publisher clients found when taking a loyalty-first approach with Mistplay.
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2025 Singular ROI Index: For the fourth consecutive year, Mistplay has been recognized as a top media source, underscoring our ongoing contributions to the success of mobile gaming publishers worldwide.
Highlights from our 7 rankings across the Android Index include:
View the full rankings here.
AppsFlyer Index 2025 Edition: This year, we earned 36 rankings on AppsFlyer’s Performance Index spanning top gaming categories on a global scale.
Highlights from the list of our Android rankings include:
View the full rankings here.
Deloitte’s Technology Fast 50™: In 2025, Mistplay was proud to rank #5 on the Fast 50™ – our third year in a row to make the list.
Canada’s Top 100 Employers: We were recognized this year as a top employer in Canada, making the list for the following awards:
💡 You can stay up-to-date with Mistplay’s accomplishments and innovations by following us on LinkedIn.
The year ahead is bright with new challenges and opportunities for mobile game and app publishers to find new ways to acquire, engage, and monetize users. We’re excited to continue evolving our products, providing new industry insights, and fostering connections at global events in 2026 in the name of driving the play-and-earn industry forward.
To stay up-to-date with everything from industry reports to new success stories, follow us on LinkedIn, subscribe to our newsletter, or contact us to learn more about how we can drive new results for your game.