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Founded in 2019, Ovivo is a hyper-casual mobile game publisher that works with developers around the world to take their games to the next level. Their portfolio includes many top-performing hyper-casual games such as Pizza Perfect, Block Joy, and Color Water Sort - Puzzle.
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Ovivo’s portfolio includes hyper-casual and hybrid casual puzzle games with well-established and consistent monetization mechanics. Their ongoing challenge has been to find a new monetization solution that delivers true incremental revenue – and doesn’t cannibalize any of their other monetization revenue.
In order to achieve their goals, Ovivo sought out a monetization SDK that had a unique spin to entice users, offered consistent revenue, and didn’t impact their baseline metrics.
Just like all of Mistplay’s products, HEX takes a loyalty-first approach to monetization by offering gamers tangible rewards based on playtime. HEX is a one-of-a-kind dynamic ad unit that allows users to earn Mistplay units while playing games.
The configurable HEX “sticker” rewards Mistplay units for playtime, encouraging users to keep playing. When prompted, HEX informs users they can claim the units they’ve accumulated in Mistplay and redeem them for tangible rewards like gift cards. Once they install Mistplay, the user sees their unit balance carried over from the game, and the publisher earns a CPI.
HEX showed very quick success in initial A/B testing and was rapidly implemented across Ovivo’s portfolio of over 20 games. With HEX integrated, Ovivo saw promising results over Q1 2025.
“We’re super happy with how HEX has been performing for our portfolio of games – it’s added consistent revenue and is a must-have in our games now. It gives us new ways to engage and push our users deeper – we prompt our users to let them know there’s a surprise [HEX] waiting for them at Level X. On top of that, the Mistplay team provided fantastic support throughout the entire integration and launch process, making it seamless for us. We really like the direction Mistplay is headed and are excited to see their entrance into the monetization space.” – Dima Gorodnev - COO at Ovivo Games
If you’re a mobile game publisher looking to add a new revenue stream and boost engagement through play-and-earn, then Mistplay is here to help. Reach out to us today to learn more about how we can work together to unlock the power of play-and-earn for your games.