Welcoming Connected Rewards™ to the LoyaltyPlay family to drive in-store loyalty for brands

As of today, we’re officially welcoming Connected Rewards™ to the LoyaltyPlay platform to turn digital behaviors into real-world brand experiences. 

The acquisition of Connected Rewards™ from Mobivity expands LoyaltyPlay's ability to serve publishers and brands looking to build deeper loyalty in 2026 and beyond. Where LoyaltyPlay has driven rewarded engagement within apps, Connected Rewards™ extends that model by giving customers a way to earn tangible brand rewards through gameplay.

Together, the LoyaltyPlay platform now connects the full journey from screen to store, all built upon Mistplay’s decade-proven rewarded gameplay model. 

Expanding the LoyaltyPlay platform to real-world brand experiences

At its core, LoyaltyPlay creates a deep engagement loop between publishers and their customers through rewarded gameplay. When users earn in-app currency by playing games, publishers see more frequent sessions, higher retention, and better monetization. 

Connected Rewards™ builds on this foundation by extending rewarded gameplay into a new dimension: rather than rewarding with in-app currency, your customers can now earn real-world brand rewards such as free items, discounts, or perks redeemable at businesses in their daily life. 

For publishers and brands, the outcomes the platform unlocks are consistent across products and verticals: 

1. Drive engagement and spend: Leverage the power of rewarded play to drive user behaviors that positively impact your bottom line – from more frequent in-store visits to larger basket sizes. 
2. Deepen customer loyalty: Add mobile gaming to your offers to introduce a powerful layer of differentiation and give your customers a compelling new reason to choose your brand. 
3. Unlock supplemental revenue: Lift LTV and monetize users by introducing game offers in your ecosystem, where they receive brand-tailored rewards, and you get paid for every install.

For game advertisers, Connected Rewards™ unlocks new reach outside the traditional bounds of gaming apps by distributing your game offers through the owned channels of leading brands – putting your titles in front of highly engaged audiences across QSR, fuel, and convenience retail.

Powering new QSR and Convenience verticals

Connected Rewards™ was built for key verticals where frequency and loyalty are everything – QSR, fuel, and convenience retail. These are high-competition environments where giving customers a compelling reason to return, visit the store, and check in consistently on the app between transactions can make a measurable difference. 

Connected Rewards™ has already demonstrated that value at scale, with fuel and convenience leaders like Chevron and GoMart having built reward experiences that drive customers to visit more often and spend more when they do. Brands within these verticals have already reported seeing up to 35x higher offer redemption rates, 2.5x more frequent visits after a first redemption, and up to 54% re-engagement from customers who hadn't visited in 90 or more days.

"Connected Rewards is our highest-performing engagement channel, reaching 34% of monthly active users with an 85% rewards redemption rate." – GoMart

👀 Related reading: Turning lapsed diners into regulars: Driving 54% re-engagement for Checkers & Rally's with Connected Rewards™

Looking ahead 

Expanding the LoyaltyPlay platform with Connected Rewards™ is just beginning. Throughout 2026 and beyond, the platform will continue to evolve in new ways to better serve publishers and brands across verticals – deepening the tools available for driving real engagement, lasting loyalty, and measurable revenue at every stage of the customer journey.

Whether you're a publisher looking to unlock a new monetization stream or a brand looking to engage and retain customers, LoyaltyPlay is built to deliver. Learn more about LoyaltyPlay and Connected Rewards™ on our website or get in touch with our team to start turning rewarded play into real-world results for your brand. 

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