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In today's mobile-first world, where screens are gateways to endless entertainment, gaming has become more than just a pastime – it's a cultural force. Players invest hours in immersive experiences, while publishers compete for their attention in an increasingly crowded market.
Today, we’re excited to usher in a new era of mobile gaming and rewarded advertising, just like we did in 2016 with the launch of the industry’s first play-and-earn platform.
Nearly ten years ago in 2016, our co-founders Henri Machalani and Eugene Joannides recognized that mobile gaming was ready for its next evolution. While players happily invested time in their favorite games, there was untapped potential to deepen the player-publisher connection and make mobile gaming a more two-sided marketplace. Meanwhile, publishers sought better ways to engage, retain, and grow their player base.
Mistplay became the bridge between these needs, and in 2017, we pivoted from a simple testing platform to the industry’s first play-and-earn reward program for mobile gamers – ultimately striving to be the best way to play mobile games for everyone, everywhere.
Today, that vision powers a global phenomenon:
But this has just been the beginning. Now we're writing the next chapter for rewarded advertising and expanding the power (and reach) of play-and-earn for publishers everywhere.
Welcome to the new era of Mistplay and rewarded advertising, where we're breaking down traditional industry barriers to bring play-and-earn to more players, more devices, and more publishers than ever before.
This new era is powered by two major additions to the Mistplay family – LoyaltyPlay and Mistplay for iPhone – alongside the AI engine at the heart of our product suite, Helios. Together, these launches lay the path to redefine how players engage with games and how publishers acquire, retain, and monetize their audience.
The newest addition to our loyalty product suite is LoyaltyPlay, a gaming reward hub for mobile app publishers to monetize and deeply engage users.
"As original drivers of play-and-earn, we’ve spent nearly a decade refining engagement and monetization in our own app – and now, we’re bringing that expertise to publishers across industries, with even smarter AI enhancements coming soon. We firmly believe in a future where mobile apps break down traditional industry barriers to create innovative solutions that redefine user engagement and delight.” – Tricia Han, CEO
Here's how it works:
Our commitment to innovation and the appointment of AdTech powerhouse, Marc Bearman, as General Manager of LoyaltyPlay ensures that the product will continue to evolve and enrich the user, publisher, and advertiser experience in the new era of rewarded advertising.
“Mistplay has been a pioneer in the rewarded gaming space and has built a significant ecosystem that perfectly connects the right player to the right game, driving the highest possible ROAS for advertisers. Now, as we expand our product offerings for publishers, we have the unique chance to empower them to create their own loyalty programs. This not only unlocks incremental revenue but also cements Mistplay’s role as the go-to partner for app and gaming publishers looking to maximize engagement and monetization.” – Marc Bearman, GM of LoyaltyPlay
💡Visit our LoyaltyHub page to learn more and get in touch to discuss integrating this loyalty-first monetization solution into your mobile app.
Since 2016, Mistplay Android has been the original play-and-earn platform, home to millions of gamers driving hundreds of millions in IAP spend across nine global markets. Today, we’re thrilled to announce the long-awaited release of Mistplay for iPhone, bringing new dimensions of scale and inventory and offering more opportunities for publishers to acquire, monetize, and nurture loyal, high-value players.
"Unveiling Mistplay for iPhone today marks a milestone we’ve long awaited – and one our partners have been asking for. After years of innovating rewarded advertising on Android, we’re thrilled to bring our play-and-earn expertise to iOS in a unique way to solve real challenges for advertisers – reaching high-value users in a privacy-centric landscape, driving engagement beyond traditional ads, and scaling LTV.” – Tricia Han, CEO
Here’s how Mistplay for iPhone works:
Just like with LoyaltyPlay, our commitment to innovation and development ensures that both Mistplay for iPhone and Mistplay for Android will continue to evolve as we continue to push the rewarded advertising and play-and-earn industry forward for players and publishers alike.
💡Visit our Mistplay for iPhone page to learn more and get in touch to discuss launching new rewarded UA campaigns for your mobile game.
Mistplay’s advertising engine, Helios AI, has evolved over the past four years to deliver results at scale with precise game recommendations and automated bidding. The latest enhancements further enable high-value user targeting to promote your game to users most likely to generate revenue (whether through IAP or IAA), while maximizing engagement and ROAS (return on ad spend).
Mistplay for iPhone, LoyaltyPlay, and the Helios AI engine represent more than platform expansions – they're how we’re transforming the entire rewarded advertising ecosystem. We're moving play-and-earn beyond an acquisition tool to create powerful, lasting engagement loops that benefit everyone.
Players enjoy more rewarding experiences. Publishers gain smarter monetization tools and loyal users. The industry gets a proven model where user-first innovation drives sustainable growth.
Ready to join the play-and-earn revolution? Get in touch, or visit business.mistplay.com to learn more.