What is a mobile ad network? 

A mobile ad network provides ad space within an app or website. It connects app advertisers with publishers, allowing them to buy and sell ad inventory. 

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How does an ad network work?

A mobile ad network works as an intermediary between publishers and advertisers. Here is an illustration of how it usually works:

• Publishers integrate an SDK to integrate an ad network
• When they have ad space to sell, publishers notify the ad network
• Advertisers bid for ad space, usually through real-time bidding 
• The highest bidder wins the auction and occupies ad space
• Developers get paid for displaying the ad to their users

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How to choose a mobile ad network

There are many ad networks on the market, so it can be challenging to decide on the best one for a specific app or game. 

For publishers, it’s important that the ad network is non-intrusive and delivers a quality user experience and high eCPMs. 

Advertisers should make sure the ad networks they choose provide good targeting options, deliver high-quality users, and allow easy campaign management.