EN
Game-linked offers are mobile game promotions surfaced within a brand's loyalty ecosystem, letting users earn that brand's rewards, currency, or perks by playing a featured game. Similar to CLOs (Card-Linked Offers), GLOs are automatic and don’t rely on the customer to clip a coupon or screenshot a code.
Once a brand has decided to integrate GLOs into their ecosystem and selected a partner, they are able to surface a catalog of game offers through their owned channels (like social, email, or in-app) to their customers.
When a user downloads and plays a featured game, they earn a reward from the brand, such as loyalty points, in-app currency, or a coupon, while the brand earns revenue from the advertiser on that install.
Those earned rewards then bring users back to redeem, whether in-store or in-app, driving repeat visits and deeper engagement without disrupting the core app or program experience.
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