What is a mobile game subscription?

A mobile game subscription is a monetization feature where players pay a fee to access extra game features for a set period (e.g. day, week, month). 

In most cases, subscriptions appear alongside other monetization features in a hybrid monetization model. 

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Types of mobile game subscription

• “Remove ads” subscriptions. Subscription feature that allows players to remove intrusive ads from ad-based games.
• Battle pass subscriptions. Time-limited subscription feature where players complete challenges to earn extra rewards. 
• VIP subscriptions. A subscription model that provides players with a set of exclusive benefits (e.g. daily rewards, ad removal, extra characters)
• Subscription-based games. Mobile games that require players to make regular payments to access a premium version of the game.