EN
Engagement rate is the percentage of active users in an app who interact with in-app ads. It is calculated by dividing the number of engaged users by the total number of active users.
To calculate engagement rate, divide your app’s engaged users by the number of total active users.
The engagement rate is an important metric for understanding how effectively users are interacting with in-app ads. By knowing this, developers can optimize user experiences and monetization strategies.
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