What are playable ads?

Playable ads are a mobile ad format that allows users to try out an app or game before downloading it. They are mainly used for mobile game promotion, providing an interactive snippet of the game before accessing the full version. 

Generally, playable ads are known for their ability to drive higher user engagement and conversion rates compared to traditional static or video ads.

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Best practices for playable ads

• Highlight core features
• Keep it clear and simple
• Segment your target audience
• Test and optimize