What is gamification?

Gamification is the practice of applying gaming elements to non-gaming apps. App developers use this strategy to boost user engagement and improve the overall user experience in their apps. As a result, they see an increase in mobile app metrics like retention rate, session length, and ROAS. 

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Gamification elements for mobile apps

To introduce gamification to their apps, developers enrich their apps with interactive gaming elements like: 

• Badges
• Points
• Leaderboards 
• Quizzes 
• Progress bars 

These elements align with basic human desires for accomplishment, progression, and competition, making the app experience more enjoyable.