EN
App retargeting is a user acquisition strategy where you launch a campaign targeting users who previously engaged with your mobile app. You can serve retargeting ads to encourage those users familiar with your app to re-engage, reinstall the app, or complete an in-app action.
Examples of users you may target include:
With app retargeting, you can try to engage these users by serving them personalized ads based on where they dropped off in the funnel.
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