Term

game-genres
app-monetization

Gacha

Game genres

App monetization

What does gacha mean?

The term gacha comes from Japanese capsule-toy vending machines, gachapon, where players pay for a chance to receive a random toy. The core idea is randomized rewards: you spend a currency and receive an item from a predetermined pool, but you don’t know exactly which one you’ll get.

What is a gacha game?

A gacha game is a type of online game that includes this randomness into its progression. Players collect characters, items, or cards through systems that resemble virtual gachapons.

Gacha games often appeal to players who enjoy completing collections, optimizing characters, and engaging in events or story updates.

Popoular gacha games include: 

Gacha as a monetization model

Gacha is also a monetization model: players use in-game currency for randomized rewards.

Variants include:

  • Standard gacha (general pool)
  • Limited banners (time-limited characters or items)
  • Step-up gacha (improving odds with repeated pulls)
  • Pity systems (guaranteed rare items after a set number of attempts)

This model encourages long-term engagement and supports frequent content updates, but it also raises concerns about spending behavior and transparency in odds.

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Re-engagement

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loyalty-retention
liveops-engagement

LTOs (Limited-time offers)

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loyalty-retention
liveops-engagement

GLOs (Game-Linked Offers)

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ad-formats
loyalty-retention

4X

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game-genres

User-level data

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data-targeting

Personalized mobile ads

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ad-formats

Mobile gaming

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game-genres

Mobile game publisher

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game-genres

Mobile measurement partner (MMP)

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programmatic-ad-tech

Gacha

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game-genres
app-monetization

Midcore games

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game-genres

Hybrid-casual games

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game-genres

Hyper-casual games

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game-genres

Casual games

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game-genres

tROAS

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app-monetization

Play-and-earn

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app-monetization

Play-to-earn (P2E)

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app-monetization

Loyalty platform

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app-monetization
loyalty-retention

Loyalty currency

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app-monetization
loyalty-retention

Time-based rewards

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app-monetization

Whale players

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player-segments

Waterfall bidding

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programmatic-ad-tech

User acquisition (UA)

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user-acquisition

UGC

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content

SKAdNetwork

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attribution-privacy

Single-reward ads

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ad-formats

SDK

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programmatic-ad-tech

RPD

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app-monetization

ROI

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user-acquisition

ROAS

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app-monetization

Rewarded video ads

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ad-formats

Rewarded ads

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ad-formats

Retention rate

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app-metrics-analytics

Redemption rate

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app-metrics-analytics

Real-time bidding

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programmatic-ad-tech

Push notifications

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liveops-engagement

Privacy Sandbox

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attribution-privacy

Playable ads

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ad-formats

Paid mobile games

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app-monetization

Organic installs

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user-acquisition

Opt-in ads

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ad-formats

Offerwall

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ad-formats

O&O properties

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programmatic-ad-tech

Non-endemic advertising

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ad-formats

Native advertising

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ad-formats

Multi-reward ads

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ad-formats

MAU

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app-metrics-analytics

Mobile segmentation

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data-targeting

Mobile marketing

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user-acquisition

Mobile game subscription

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app-monetization

Mobile game monetization

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app-monetization

Mobile attribution

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attribution-privacy

Mobile app monetization

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app-monetization

Mobile app KPIs

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app-monetization

Mobile ad network

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programmatic-ad-tech

Mobile ad fraud

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programmatic-ad-tech

Mobile ad creatives

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ad-formats

Microtransactions

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app-monetization

LTV

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app-monetization

LiveOps

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liveops-engagement

Live events

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liveops-engagement

K-factor

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user-acquisition

Intrusive ads

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ad-formats

Interstitial ads

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ad-formats

IPM (Installs per mille)

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user-acquisition

Incentivized traffic

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user-acquisition

In-app events

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liveops-engagement

In-app bidding

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programmatic-ad-tech

In-app advertising

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app-monetization

IDFA

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attribution-privacy

IAP

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app-monetization

Hybrid monetization

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app-monetization

Gamification

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liveops-engagement

GAID

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attribution-privacy

First-party data

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data-targeting

F2P (Free to play)

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app-monetization

Engagement rate

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app-metrics-analytics

eCPM

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app-monetization

DAU (Daily active users)

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app-metrics-analytics

CAC (Customer acquisition cost)

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user-acquisition

Cross promotion

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user-acquisition

CPM

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user-acquisition

CPI (Cost per install)

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user-acquisition

CPE (Cost per engagement)

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user-acquisition

CPC (Cost per click)

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user-acquisition

CPA (Cost per action)

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user-acquisition

Audience network

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user-acquisition

ARPU

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app-monetization

ARPPU

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app-monetization

ARPDAU

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app-monetization

Apple ATT

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attribution-privacy

App stickiness

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app-metrics-analytics

App retargeting

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user-acquisition

App metrics

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app-metrics-analytics

App engagement

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app-metrics-analytics

CLOs (Card-linked offers)

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ad-formats
loyalty-retention

Banner ads

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ad-formats
user-acquisition
app-monetization

Contextual advertising

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user-acquisition

App onboarding

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liveops-engagement

Active users

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app-metrics-analytics

Re-engagement

Learn more
loyalty-retention
liveops-engagement

LTOs (Limited-time offers)

Learn more
loyalty-retention
liveops-engagement

GLOs (Game-Linked Offers)

Learn more
ad-formats
loyalty-retention

4X

Learn more
game-genres

User-level data

Learn more
data-targeting

Personalized mobile ads

Learn more
ad-formats

Mobile gaming

Learn more
game-genres

Mobile game publisher

Learn more
game-genres

Mobile measurement partner (MMP)

Learn more
programmatic-ad-tech

Gacha

Learn more
game-genres
app-monetization

Midcore games

Learn more
game-genres

Hybrid-casual games

Learn more
game-genres

Hyper-casual games

Learn more
game-genres

Casual games

Learn more
game-genres

tROAS

Learn more
app-monetization

Play-and-earn

Learn more
app-monetization

Play-to-earn (P2E)

Learn more
app-monetization

Loyalty platform

Learn more
app-monetization
loyalty-retention

Loyalty currency

Learn more
app-monetization
loyalty-retention

Time-based rewards

Learn more
app-monetization

Whale players

Learn more
player-segments

Waterfall bidding

Learn more
programmatic-ad-tech

User acquisition (UA)

Learn more
user-acquisition

UGC

Learn more
content

SKAdNetwork

Learn more
attribution-privacy

Single-reward ads

Learn more
ad-formats

SDK

Learn more
programmatic-ad-tech

RPD

Learn more
app-monetization

ROI

Learn more
user-acquisition

ROAS

Learn more
app-monetization

Rewarded video ads

Learn more
ad-formats

Rewarded ads

Learn more
ad-formats

Retention rate

Learn more
app-metrics-analytics

Redemption rate

Learn more
app-metrics-analytics

Real-time bidding

Learn more
programmatic-ad-tech

Push notifications

Learn more
liveops-engagement

Privacy Sandbox

Learn more
attribution-privacy

Playable ads

Learn more
ad-formats

Paid mobile games

Learn more
app-monetization

Organic installs

Learn more
user-acquisition

Opt-in ads

Learn more
ad-formats

Offerwall

Learn more
ad-formats

O&O properties

Learn more
programmatic-ad-tech

Non-endemic advertising

Learn more
ad-formats

Native advertising

Learn more
ad-formats

Multi-reward ads

Learn more
ad-formats

MAU

Learn more
app-metrics-analytics

Mobile segmentation

Learn more
data-targeting

Mobile marketing

Learn more
user-acquisition

Mobile game subscription

Learn more
app-monetization

Mobile game monetization

Learn more
app-monetization

Mobile attribution

Learn more
attribution-privacy

Mobile app monetization

Learn more
app-monetization

Mobile app KPIs

Learn more
app-monetization

Mobile ad network

Learn more
programmatic-ad-tech

Mobile ad fraud

Learn more
programmatic-ad-tech

Mobile ad creatives

Learn more
ad-formats

Microtransactions

Learn more
app-monetization

LTV

Learn more
app-monetization

LiveOps

Learn more
liveops-engagement

Live events

Learn more
liveops-engagement

K-factor

Learn more
user-acquisition

Intrusive ads

Learn more
ad-formats

Interstitial ads

Learn more
ad-formats

IPM (Installs per mille)

Learn more
user-acquisition

Incentivized traffic

Learn more
user-acquisition

In-app events

Learn more
liveops-engagement

In-app bidding

Learn more
programmatic-ad-tech

In-app advertising

Learn more
app-monetization

IDFA

Learn more
attribution-privacy

IAP

Learn more
app-monetization

Hybrid monetization

Learn more
app-monetization

Gamification

Learn more
liveops-engagement

GAID

Learn more
attribution-privacy

First-party data

Learn more
data-targeting

F2P (Free to play)

Learn more
app-monetization

Engagement rate

Learn more
app-metrics-analytics

eCPM

Learn more
app-monetization

DAU (Daily active users)

Learn more
app-metrics-analytics

CAC (Customer acquisition cost)

Learn more
user-acquisition

Cross promotion

Learn more
user-acquisition

CPM

Learn more
user-acquisition

CPI (Cost per install)

Learn more
user-acquisition

CPE (Cost per engagement)

Learn more
user-acquisition

CPC (Cost per click)

Learn more
user-acquisition

CPA (Cost per action)

Learn more
user-acquisition

Audience network

Learn more
user-acquisition

ARPU

Learn more
app-monetization

ARPPU

Learn more
app-monetization

ARPDAU

Learn more
app-monetization

Apple ATT

Learn more
attribution-privacy

App stickiness

Learn more
app-metrics-analytics

App retargeting

Learn more
user-acquisition

App metrics

Learn more
app-metrics-analytics

App engagement

Learn more
app-metrics-analytics

CLOs (Card-linked offers)

Learn more
ad-formats
loyalty-retention

Banner ads

Learn more
ad-formats
user-acquisition
app-monetization

Contextual advertising

Learn more
user-acquisition

App onboarding

Learn more
liveops-engagement

Active users

Learn more
app-metrics-analytics

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