What are mobile app KPIs? 

Mobile app KPIs (key performance indicators) are a set of metrics used to measure how successful a mobile app is. Essentially, KPIs are selected app metrics that are considered most important for achieving business goals. 

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Types of KPIs 

Depending on their primary goals, app developers and marketers can use different types of metrics as their KPIs, including: 

• Engagement KPIs (e.g. retention rate, session length, active users)
• Revenue KPIs (e.g. ARPU, ARPDAU, LTV)
• User experience KPIs (e.g. load speed, crash rates)