EN
App conversion is the metric that tracks when a user completes a desired action in your app. Also known as “conversion events,” app conversions can reference various actions user take when interacting with your app.
Some examples of app conversions are:
The desired action is usually highlighted in a CTA placed in ad creative or in-app offers.
App publishers should keep track of conversions to evaluate and optimize the performance of your ad campaigns, ad networks, and also in-app goals such as growing spend or retention. To optimize app conversions, you need to monitor conversion rates – the percentages of users who saw the action and then completed the action.
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