EN
Ad mediation allows app developers to manage multiple ad networks through a single SDK, empowering publishers to scale their IAA and maximize revenue potential. This is possible through mediation platforms that act as intermediaries between different ad networks and publishers. These platforms often include features and tools for data analysis and performance tracking.
Ad mediation platforms allow multiple ad networks to access an app’s inventory, resulting in high competition. The platform then automatically chooses the best ad network to maximize the developer’s ad revenues, eCPMs, and fill rates.
Mediation platforms can operate on different bidding systems. The most common are waterfall bidding and in-app bidding, so make sure to read more about them.
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