EN
June 12, 2025
Midnite Games is an Italian game development studio with a growing catalogue spanning idle RPG, puzzle, and merge genres. Originally formed in London in 2016 as Midnight Tea Studio, they teamed up with well-established hyper-casual publishers to develop their first titles before rebranding to Midnite and moving to Italy in 2020.
Today, the studio has a strong portfolio of internally and externally published games, with their biggest hits being Slices with 65M+ downloads and Get Lucky with 50M+ downloads.
In 2023, Midnite released Survivor Idle Run, a hybrid-casual game that combines idle mechanics and runner gameplay, all wrapped up in an arcade appearance. It monetizes with a blend of in-app ads and in-app purchases.
When Midnite was looking to acquire high-value users, traditional channels like Facebook and Google proved ineffective due to high competition and CPIs. For a small studio such as themselves, every dollar invested counts, and it’s important that UA channels bring in results. That’s why Midnite started to explore alternative UA strategies.
In their search for alternatives, Midnite discovered the Mistplay Audience Network, a powerful UA platform rooted in the loyalty ecosystem. The Mistplay Audience Network leverages LoyaltyPlay’s selection of premium apps from across verticals such as retail, finance, and restaurants. Users from these apps are used to exchanging engagement for rewards, so it was the perfect platform for finding high-quality players.
To scale Survivor Idle Run even further, Midnite relied on playtime rewards. This format rewards users for their engagement and playtime, encouraging them to come back to the game more often. This helped Midnite increase long-term retention and ROAS, making the most out of every dollar invested.
Playtime rewards turned out to be just what Midnite needed. Thanks to the Mistplay Audience Network, they achieved results such as:
“Mistplay’s expertise has been instrumental in our journey. Leveraging their CPE campaigns, we’ve unlocked unprecedented ROAS and tapped into profitable territories that would have remained hidden gems without their insights.” – David Vignoni, Founder and CEO at Midnite Games
With the Mistplay Audience Network, you can reach millions of engaged users in the loyalty ecosystems they already love. Reach out today to learn how you can partner with us.
