EN
January 19, 2026
Founded in 2019, Paris-based TapNation is a fast-growing hypercasual game publisher with a focused approach on identifying high-potential titles and scaling them efficiently. With a portfolio that includes hit games like Thief Puzzle and Ice Cream Inc., TapNation has collected over 1.6 Billion lifetime downloads and serves 60M+ monthly active users worldwide.
While TapNation already had several global hit games, they wanted to further scale their smaller titles without compromising profitability. This meant growing their user base while maintaining a positive ROAS.
As they found that traditional UA channels struggled to deliver consistent quality at scale, TapNation needed a solution that could not only provide the high-quality users they needed to grow their titles, but also keep them engaged to generate long-term LTV.
In their search for a high-quality rewarded channel, TapNation discovered the Mistplay Audience Network. This unique acquisition platform extends rewarded UA beyond the traditional gaming ecosystem, connecting advertisers to engage users through Mistplay’s network of app publishers across industries.
TapNation launched campaigns through the Mistplay Audience Network for three titles: The Legend of Fireball, Fortress Merge: Puzzle Defense, and Hero Making Tycoon: Idle Games. Their gameplay naturally encourages longer sessions and repeat engagement, making them well-suited to a rewards model built around playtime. Rather than rewarding users for the install event alone, the campaign’s playtime-based rewards model encouraged engagement over time, delivering stronger retention to TapNation.
By rewarding users based on playtime through the Mistplay Audience Network, TapNation attracted higher-quality players with stronger long-term value, providing both the scale and quality needed to grow these titles efficiently. As a result, all three games more than doubled their ROAS across markets.
“Collaborating with Mistplay has been a great experience for our team. Their playtime rewards approach allowed us to scale multiple titles efficiently while maintaining strong ROAS performance. The quality of the users combined with the ability to drive long-term value through playtime-based rewards made a real difference in our growth strategy. Mistplay’s team was proactive, transparent, and highly engaged with our goals, making the collaboration both smooth and impactful.” – Marina Hallack, User Acquisition Lead at TapNation
Looking to acquire high-quality users in your mobile titles? The Mistplay Audience Network connects your game to 40M+ reward-motivated users across leading consumer apps. Contact us today to learn more about how you can expand your global reach with Mistplay.
