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Global Mobile Game UA Playbook
Market insights from Data and Real-World Strategies from a UA team lead
To succeed in global markets, it is essential to understand user behavior and characteristics across different regions and design UA strategies accordingly. In this webinar, we will explore user behavior and key trends across major markets—including Korea, Japan, the US, and the UK—based on global user data from Mistplay, a mobile gaming rewards platform. In addition, a UA team lead who actively manages global UA campaigns will join the session to share proven strategies and practical insights from real-world experience.
Going beyond data insights, you will also learn how to apply these strategies from an operational UA perspective. From data-driven insights to real UA execution strategies, discover a global UA playbook you can apply directly in your day-to-day work.
What you will learn:
What you will learn:
CEO at True Finance
Tim is a fintech leader and founder with over a decade of experience developing technology that helps people take control of their financial futures. Today he leads cash advance and rewards app True Finance as CEO and Co-founder.
U.S. GM at ShopBack
Carolina is a growth and partnerships leader in fintech and loyalty ecosystems. She has delivered exponential scale through strategic alliances, product innovation, and mobile-first engagement. She now leads North America expansion at ShopBack.
Product GM at Mistplay
Marc is an established ad tech veteran, having built the Unity Ads team in EMEA, led X's MoPub, and driven Fetch Play's growth as GM of gaming. Today he is a product and growth leader at Mistplay as the GM of LoyaltyPlay.