Stay in-the-know on the mobile gaming and app industry with articles, reports, and case studies.
Offerwalls where you don’t expect them
Milan Strba from Pixel Papas on podcasts and the future of UA
Mistplay for iPhone arrives in Japan alongside new market research
Piggy Banks in games: Basics & examples
False advertising in mobile games: Why do advertisers use it?
Rewarded ads unpacked: Performance insights and what’s coming for 2026
Microdramas: Blending drama and rewarded advertising
16 types of rewarded video ads to skyrocket your mobile game revenue
How to use daily login rewards to drive engagement & retention in your mobile game