Stay in-the-know on the mobile gaming and app industry with articles, reports, and case studies.
Mobile gaming loyalty in 2025: Genres driving monetization, engagement, and LTV
The race to web: How direct-to-consumer web shops are transforming mobile game monetization
Welcome to Mistplay’s new era of rewarded advertising
What is customer loyalty and why it matters for mobile app publishers
MAU 2025: Takeaways from the biggest app publisher event of the year
From ideas to implementation: How to create a successful loyalty program
Shaking up the industry: 7 mobile gaming trends at the forefront of the industry in 2025
Fitting the pieces: Decoding trends and behaviors of modern puzzle gamers
Breaking the mold: 7 of the best loyalty programs in action