Stay in-the-know on the mobile gaming and app industry with articles, reports, and case studies.
How Treeplla succeeded in the US market and improved D30 retention by 70% with Mistplay
Breaking UA expectations: How Playlinks boosted D7 ROAS in South Korea by 36% with Mistplay
Scaling quality: Mistplay outperforms rewarded channels by 30% for Ant Legion in South Korea
How Ovivo Games achieved a 3.5% lift in LTV with Mistplay’s HEX
How Netmarble achieved a 10% increase in high-value RPG players with Mistplay
Driving global spend: Township partners with Mistplay to deliver 76% growth in install to spender conversion
Fuelling engagement: Driving an 85% reward redemption rate for GoMart with LoyaltyPlay
Turning lapsed diners into regulars: Driving 54% re-engagement for Checkers & Rally’s with LoyaltyPlay
How Gain.GG boosted revenue by +10% and engaged more users with LoyaltyPlay